Job Description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.


At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.


Edelman Smithfield is Edelman UK's financial communications & capital markets specialists. We advise public and private companies on strategic and capital markets communications to position them within the financial community during normal-course business and transformative events (M&A, IPOs, Spinoffs, Bankruptcy, Investor Relations, etc.).


We provide corporate communications support to a wide range of blue-chip financial services firms, and have expertise in asset management, pensions, professional services, insurance and consumer finance, devising highly creative media engagement platforms that differentiate our clients from their peers.


We also provide ESG consulting services to support clients in that mitigate risks, capture business opportunities, and earn the trust of all stakeholders, including investors.

SAM level digital role

We're looking for a motivated Digital Paid Media Buyer (Social, SEA & SEO) to join our London team. You'll drive measurable performance across social and search channels, bringing strong expertise in paid media buying, SEA, and SEO to deliver high-impact campaigns for financial communications clients across the UK, US, and beyond.


While your core focus will be on paid media and SEO/SEA performance, you'll also gain exposure to creative content development, executive visibility, and integrated campaign strategy developing the skills to grow into a well-rounded digital consultant.

Key Responsibilities

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Paid Media & Performance Plan, activate, and optimize paid campaigns (LinkedIn, Meta, Google Ads/Display, YouTube). Manage SEA campaigns with a focus on ROI, lead generation, and conversion optimization. Apply social listening and monitoring tools to manage risks and uncover opportunities. SEO & Strategy Conduct SEO audits, keyword research, and competitor benchmarking. Build integrated search and content strategies to increase visibility and traffic. Advise clients on aligning SEO/GEO with paid and social campaigns for maximum impact. Contribute to integrated programs across web, email, executive visibility, and broader 360 digital activations.

Analytics & Insights

Track and report on performance using GA4, Brandwatch, Sprinklr, Semrush, and Similarweb. Translate data into actionable recommendations on formats, cadence, and messaging. Benchmark performance against competitors and industry peers to identify whitespace and opportunities for executive positioning and storytelling.

Client Advisory & Growth

Contribute to new business proposals with paid + SEO/GEO expertise. Identify opportunities in emerging formats, tools, and performance channels. Build strong client relationships with proactive communication and clear reporting. Good to Have / Areas of Interest Experience creating social content, visuals, or campaign assets (infographics, decks, templates). Interest in digital storytelling and supporting content calendars. Exposure to motion graphics, animation, or video production.

Qualifications

2-4 years' experience in paid media buying/performance, ideally in financial services or corporate comms or finance clients. Hands-on campaign management across Social (LinkedIn, X, Meta) and SEA (Google Ads). Solid understanding of SEO/GEO principles and content optimization. Strong analytics skills (GA4, Semrush, Brandwatch, Similarweb). Excellent communication and organizational skills.
Bonus: marketing automation experience (HubSpot, Salesforce, Marketo).


We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.