Job Description

Senior Advocacy & Influence Manager - Kerastase (12 Month FTC)



Are you a visionary who lives and breathes the pulsating rhythm of the digital world? Do you possess an unparalleled knack for spotting the next big trend and transforming cultural shifts into captivating brand narratives?



L'Oreal is seeking a Senior Advocacy & Influencer Manager to be the driving force behind our brand story in the ever-evolving social landscape. This pivotal role is for a true innovator, someone who not only understands the nuances of the creator economy but also instinctively knows how to forge authentic connections and build a vibrant community of brand lovers. If you're passionate about turning beauty conversations into movements, thrive on networking, and are ready to champion world-class advocacy campaigns both externally and internally, then this is your moment to redefine influence.



A DAY IN THE LIFE



Culturally Relevant Strategy Development

Develop and execute cutting-edge advocacy and influencer strategies that are deeply rooted in current cultural landscapes and emerging social trends, ensuring our brands remain at the forefront of consumer consciousness. Proactively identify micro and macro trends, viral moments, and shifts in consumer search behaviour, translating them into actionable, impactful campaign opportunities. Craft strategies that seamlessly integrate advocacy efforts with broader media plans (paid, earned, owned) to maximize reach, engagement, and conversion across full marketing funnel and omni-channel business.

Creator Economy & Network Building:

Serve as our resident expert on the global creator landscape, constantly identifying, vetting, and nurturing relationships with a diverse range of creators - from emerging TikTok sensations to established YouTube personalities and authentic community builders. Build and maintain a robust network of authentic brand advocates and influential voices, fostering genuine, long-term partnerships that resonate with diverse consumer segments. Develop bespoke collaboration models that empower creators to authentically express our brand story, ensuring content is both high-impact and platform-native. Stay attuned to consumer conversations, identifying opportunities to engage and amplify positive sentiment.

Campaign Activation & Media Mix:

Lead the end-to-end management of compelling influencer campaigns, product launches, and content initiatives, from ideation and briefing to execution and optimization. Collaborate intimately with brand marketing, digital, creative, and PR teams to ensure cohesive messaging and integrated campaign delivery. Drive innovation in content formats and engagement tactics across all relevant social platforms (TikTok, Instagram, YouTube, etc.), pushing creative boundaries. Work closely with retail media & Ecom team to leverage strong conversion driving plans with key retail partners.

Agency Partnership & Optimization:

Oversee and manage external agencies and platforms specializing in influencer identification, relationship management, and campaign execution. Establish clear KPIs, provide strategic direction, and ensure agencies deliver exceptional results, managing budgets and timelines effectively. Continuously evaluate agency performance, seeking opportunities for increased efficiency, creativity, and strategic value.

Cross-functional & Global Collaboration:

Serve as a strong internal advocate for advocacy and influencer marketing initiatives, effectively articulating their value and securing buy-in from various internal stakeholders across departments. Work in partnership with the B2B Advocacy Manager to build and activate a cohesive total brand A&I strategy. Foster close working relationships with our marketing, insights, education, ecom & commercial teams to collaboratively ideate and build campaigns that are scalable yet adaptable with a localised lens for regional relevance. Proactively manage a multitude of internal and external stakeholders, ensuring alignment, clear communication, and efficient workflow.

Performance Analytics, Reporting & Internal Presentation:

Implement rigorous tracking and measurement frameworks to analyse campaign performance, providing comprehensive reporting on key metrics such as brand sentiment, engagement rates, reach, impressions, traffic, and sales impact. Translate complex data into clear, compelling, and actionable insights, and confidently present findings and strategic recommendations to senior leadership and cross-functional teams. Oversee all internal reporting processes related to advocacy and influencer marketing, ensuring transparency and accountability. Manage the budget effectively to deliver measurable results.

WHO YOU ARE



Progressive experience in influencer marketing, social media management, digital marketing within the consumer luxury beauty, fashion, and lifestyle industries. Proven track record of success in developing and executing large-scale, impactful influencer campaigns that drive measurable business results. A demonstrable, innate passion for and deep understanding of social media platforms, creator culture, and emerging digital trends. You don't just use them; you live them! Exceptional networking and relationship-building skills with a genuine love for connecting with people and fostering communities. Superior communication, negotiation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization, including senior leadership and global teams. Strong analytical capabilities with the ability to interpret data and translate it into strategic insights. Excellent presentation skills, with the ability to craft and deliver compelling narratives and report to diverse internal audiences. Experience managing and optimizing external agency relationships. Demonstrated ability to manage multiple projects and navigate complex stakeholder landscapes with a high degree of organization and proactivity. Ability to thrive in a fast-paced, highly collaborative, and ever-evolving environment.

WHAT WE OFFER



Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oreal's success, so we offer a fair and competitive package to help you thrive.



Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.



Learning is in our DNA at L'Oreal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!



WHO WE ARE



L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.



In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We're the founding Division for the L'Oreal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L'Oreal Professionnel, Kerastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.



HOW WE RECRUIT



At L'Oreal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oreal.