Job Description

At GO Outdoors our purpose is strong and clear; "to inspire and equip everyone for life outdoors". That's because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren't just posters on the wall, we live them every day; 'One Team 'we are stronger together', 'Responsibility 'we take ownership', 'Passion 'we believe in what we do' and 'Integrity 'we do the right thing'. Clear values which help us to fulfil our mission to be 'the nations favourite outdoor retailer'. If you share our passion and want to make a difference join our team to be a part of something 'unbeatable'!



Senior Affiliate & Partnerships Executive

Role overview:

The Senior Affiliate & Partnership Executive will play a pivotal role in driving growth and optimising performance within the affiliate marketing/partnership channels. This position requires a strategic thinker with strong analytical skills and a proactive approach to managing affiliate partnerships. You will be responsible for developing and executing affiliate strategies that align with overall business objectives, ensuring maximum ROI and sustainable growth. Taking responsibility for the Go Outdoors, Blacks, Millets and Naylors Affiliate programmes.

Responsibilities:

Oversee day-to-day operations of the affiliate program, including onboarding, communication, and performance monitoring of partners. Maintain strong relationships with key affiliates and networks to drive incremental revenue. Collaborate with the Head of Performance to define and implement affiliate strategies that support acquisition and retention goals. Identify opportunities for expansion within the affiliate channel, including new partnerships and innovative campaign ideas. Monitor KPIs such as CPA, ROI, and conversion rates, providing actionable insights to improve performance. Conduct regular competitor analysis and market research to stay ahead of industry trends. Assist in managing affiliate budgets, ensuring spend aligns with performance targets. Prepare monthly reports and forecasts for senior stakeholders. Ensure all affiliate activity adheres to brand guidelines and compliance standards. Monitor for fraudulent activity and take corrective measures when necessary.

Skills and experience:

Proven experience in affiliate marketing, ideally within a performance-driven environment. Strong understanding of affiliate networks, tracking platforms, and attribution models. Excellent analytical skills with proficiency in Excel and data visualisation tools. Ability to build and maintain strong relationships with external partners. Strong communication and negotiation skills. Highly organised with the ability to manage multiple projects simultaneously.

Desirable:

Experience in the outdoor or retail sector. Familiarity with tools such as Impact, Awin, or Rakuten. Knowledge of broader digital marketing channels (PPC, SEO, Paid Social).

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time



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