Job Description

Job Posting Title: Senior Brand & Content Marketing Manager

Req ID: 10052373

:

The Senior Brand Marketing Manager will lead the development and roll-out of EMEA regional brand marketing campaigns for Disney+. The focus, and measurement of success, is to build brand saliency, awareness, and consideration of Disney+. The individual will report directly to the EMEA Brand Marketing Director, and will directly manage a Marketing Supervisor and Marketing Coordinator. They will be responsible for developing the campaign strategy for some of Disney+\xe2\x80\x99s most high profile campaigns and will work with the Senior Brand Strategy Manager to develop the brand and communications strategy for Disney+ in EMEA. They will collaborate with local marketing teams to deliver campaigns across 70 markets building a consistent and compelling brand tone of voice.

Areas of Responsibility

• Develop and deliver industry-leading, insight-driven, innovative, differentiated & effective brand campaigns to markets for local amplification and activation.
• Responsible for setting campaign objectives, allocating budget, compiling the media brief/strategy and execution for n brand campaigns.
• Work closely with the Disney+ creative team, as well as supporting agencies, on the creative development, production, and execution of brand campaign vehicles, ensuring consistency in the look and feel, brand personality and TOV.
• Work closely with the Disney+ Insights & Analytics team to ensure all campaigns are built from consumer insight and previous learnings.
• Work with the Director to set the cadence and weight of brand campaigns across the year, and with each local marketing team to feed into adaptations by market.
• Work closely with Publicis Imagine on developing and delivering regional media guidelines for each new campaign and the broader Disney+ media strategy.
• Lead the brand planning milestones for campaigns and post campaign analysis.
• Share local market amplification of regional campaigns for potential share and reapply and receive feedback to create recommendations on how to improve regional brand campaign toolkits for the future.
• Detailed campaign budget management and supporting the Director with annual and quarterly financial planning.
• Track key stakeholders on the delivery and approval of assets on time so that the Director can escalate and / or hold the stakeholders to account.
• Become a key point of contact for local marketing brand campaign requirements and strategy.
• Lead cross functional team on brand campaigns across Performance Marketing, Social Media, Partnerships, Customer, PR and communications. Work with the EMEA Content marketing teams to ensure regional campaign strategies and plans are aligned, integrated and amplified accordingly.
• Represent the brand marketing team within regional XLOB meetings and recommend opportunities which will help enhance the Disney+ brand and accelerate growth.

Experience and Professional Qualifications Required

• Experience at a senior marketing manager level
• Experience with marketing brands within the Entertainment industry (preferably SVOD)
• Experience with developing and deploying brand campaigns and communication
• strategies
• EMEA regional experience including understanding market environment, communications
• and cultural nuances
• Ability to oversee and manage high impact, large budget end to end marketing campaigns across multiple touchpoints Media, creative agency and production team experience including writing inspirational briefs

Skills Required

• Excellent stakeholder management skills
• Strong strategic thinking and marketing capabilities
• Meticulous organisational skills in order to balance design and delivery of multiple campaigns at time
• Strong presentation and communication skills
• Inquisitive mindset in order to be consumer centric
• Data driven and KPI focused
• Commercial acumen

Competencies Required

Collaborative

• Establishes strong relationships and manages the needs of diverse group of stakeholders within global, regional and market teams, earning their respect as a key regional content stakeholder
• Listens and asks questions to ensure understanding and delivers relevant information appropriately and in a timely manner as required
• Capable of working as one team to benefit the whole business and support one another by seeking out a wide range of diverse opinions and experience in order to be inclusive

Leadership

• Understands audiences and applies this knowledge to development and implementation of effective connections and content plans
• Examines issues and opportunities from a broad perspective, and leverages synergies across functions and businesses to meet business requirements
• Inspires others through engaging, exciting, envisioning and enabling others to execute their plans

Consumer Focused

• Passion to understand content from the likes of Marvel and Star Wars, and how it may land against different consumer audiences and markets in order to develop insights and benefits for campaign briefs
• Recognises business opportunities, industry trends, and media opportunities which will enable Disney+ content to connect best with consumers
• Is data and insight driven, appreciating the different consumer dynamics by market to enable the designing and delivery of regional content campaigns

Innovative & Agile

• Is creative and curious, proactively looking for new opportunities and how to improve
• Supports fresh thinking, champions change and demonstrates agility in adapting to change quickly, easily & lightly whilst managing and coaching others through change
• Conceives creative ideas to solve problems or meet objectives and is willing to take calculated risks

Professional & Functional Excellence

• Committed to doing the best they can by translating strategy into specific plans and campaigns in an effective and efficient manner
• Sets an example to others by holding themselves and their reports accountable to high standards and celebrates successes, both big and small
• Learns from personal and organisational experiences and strives for self-improvement

Job Posting Segment: EMEA Operations

Job Posting Primary Business: Direct to Consumer (EMEA)

Primary Job Posting Category: Brand Marketing

Employment Type: Full time

Primary City, State, Region, Postal Code: London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted: 2023-06-27

The Walt Disney Company