Job Description

J O B D E S C R I P T I O N Job Title: Senior Brand Executive (Maternity Cover) Responsible to: Marketing Director Divisional Responsibility: Smartroof + IG Elements + Stockgap Job Purpose

• The provision of continuous, dynamic and effective marketing support for Smartroof and IG Elements brands.
• To ensure timely, open and effective communication of activity to the Marketing Director to achieve a fully integrated approach to marketing throughout the Keystone Group.

Main Tasks and Duties

• Develop and implement the annual brand plan and budgets for Smartroof and IG Elements.
• To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
• Creative Development - conceptual idea generation of visual and messaging through to final implementation;
• Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
• Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
• Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
• Direct Mail - database management, production of mailing materials, organising fulfilment;
• PR - agreeing campaigns, organising copy, liaising with PR consultant;
• Events - organising event and exhibition attendance and displays;
• Point of Sale - agreeing format and message, organising and approving design, production and distribution;
• Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
• PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
• Email marketing - plan and co-ordinate e-alert activity.
• Plan and implement effective product launch strategies.
• Plan and co-ordinate ongoing development of brand websites.
• Responsible for the effective use of CRM to enhance customer and consumer communications.
• Effectively manage the work of external agencies and suppliers \xe2\x80\x93 creative, PR, digital \xe2\x80\x93 to ensure timely delivery of projects to budget, deadline and standards required.
• Evaluate completed marketing activity to assess commercial impact (business benefit vs budget).
• Ensure the effective communication of planned marketing activity.
• To complete any other task as is reasonably requested.

Health & Safety

• Adhere to the Group and company policies and procedures at all time.
• Support and encourage a safe working environment.

Administration

• Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.
• Ensure all work, artwork and digital assets are saved to the appropriate server and backed up accordingly.

Please note that this job description may be varied from time to time by the Company to reflect changes in the role and/ or the needs of the business.

Established in 1989, Keystone Group is a fast paced, rapidly growing construction product manufacturer. Now comprising 8 businesses, the company is a major player in the supply of structural steel solutions and offsite building components to the construction sector in the UK and Ireland, with a growing presence in export markets. With a strong focus on innovation the company has grown to its present position in the marketplace by establishing a reputation for reliable supply of quality specialist products.

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