Job Description

This role offers a competitive salary, hybrid working (London, 2 days in the office - usually Wednesday & Thursday), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary 38,000 - 41,000 per annum

About the role

This is your chance to join a consumer champion with real momentum.

Which? has a long legacy of standing up for people, and we're entering one of the most exciting chapters in our history. Our new brand platform, The Power in You, shows who we are and what we stand for: modern, joyful, unafraid to ask the questions no one else will and on a mission to empower consumers to demand better from businesses and governments. With recent bold actions like our insurance super-complaint or our case against Apple, we're raising our voice and sharpening our impact. We have major ambitions for 2030, so this is an exciting moment to come on board.

As Senior Brand Executive, you'll be pivotal in bringing Which?'s power to life.

You'll be the guardian of our creative integrity, making sure every piece of communication feels purposeful, confident and unmistakably Which?. You'll lead the internal briefing process, work closely with teams across the organisation and keep projects moving with our agency partners. We're looking for someone passionate and full of ideas, who brings fresh thinking and cutting-edge brand or social experience to fuel our creative ambition. If you're excited by meaningful work, standout creative and a brand with real influence, we'd love to hear from you.

Key responsibilities include:

Coordinate internal creative activity,

including brief updates and development, support in giving creative feedback, training and regular creative reviews.

Champion our brand

by helping maintain and apply guidelines across all communications, acting as a brand ambassador to ensure creative consistency in everything we do.

Support in the delivery of key marketing activities and projects

that showcase our brand and support our 2030 strategy.

Manage day-to-day relationships with partners

, keeping projects on track with creative and media agencies as well as internal creative and production teams.

Monitor performance

, working closely with Insight and Analytics to report on brand activity and optimise where needed.

About you:

With relevant brand and creative experience, you bring

sharp creative and strategic judgment,

able to write clear, compelling briefs and confidently assess work against them. You

understand and champion brand guidelines

, helping teams bring them to life across a range of channels. You have

experience running projects

with strong attention to detail and a proactive approach, keeping them moving and ensuring deadlines and outcomes are met. You're a

clear and confident communicator

who can present ideas and collaborate effectively with cross-functional teams. You're a

natural relationship-builder

, working smoothly across the organisation and building trusted internal and external partnerships that support great work. Above all,

you're passionate about brands and wired into culture

; always spotting trends early and bringing fresh, innovative thinking. You're hungry to grow, experiment and take on new challenges.

The interview process for this role involves:

1x 30mn interview (If successful at interview stage) 1x 30mn task presentation to be prepped for ahead of time

Benefits

We also have these benefits for you to consider:

35 hour working week Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days Excellent pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.) Discount site Pluxee which offers large % off every day shopping and holidays Annual Award (depending on employee and company performance) Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months) A discretionary death in service benefit provision equivalent to six times your annual salary Free access to Which? member content and free access to Which? money & legal helplines Free wills for all Which? employees, plus, partners of employees can make their will at cost price. Work from (almost) anywhere for 4 weeks of the year policy

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.



Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.



At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 3rd.



We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.


As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received

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* Senior brand executive role profile (Nov 2025).pdf