Job Description

About the job

Role Purpose:

Lead the number one dairy brand, Activia, driving the next phase of growth and momentum. You will be accountable for P&L delivery, set the long?term strategic direction for gut health aligned with the global brand vision, and create compelling storytelling to drive sustainable brand and business growth working cross-functionally.



This role operates within a highly matrixed organisation. Success requires strong stakeholder management, influencing and negotiation skills, working closely with local teams as well as European and Global teams to deliver results.

Key Activities:

As Senior Brand Manager, you'll be the strategic lead for Activia in the UK & Ireland, responsible for:

Commercial Ownership & Market Performance


Accountability for brand P&L and market performance, strengthening Activia's number one share position and accelerating growth Contribute to development and delivery of annual marketing plan & business targets Track brand performance throughout the year, working with cross?functional teams to prioritise actions, realise incremental opportunities and course?correct when needed Effectively manage portfolio and investment allocation to ensure resources are used efficiently and effectively

Brand Strategy & Direction


Shape the brand strategy, aligned with the global brand vision, to drive leadership in gut health Act as the UK & Ireland brand lead within European and Global teams, influencing strategy, negotiating priorities and adapting global plans for strong local execution. Bring the voice of the UK&I consumer to ensure global and European initiatives reflect market needs and nuances

Communications & Creative Leadership


Lead/support communications strategy, working closely with global on influencing & deploying creative platform, & drive development locally to land best in class communications through the funnel Lead campaign planning and annual brand planning, aligning stakeholders around clear priorities Brief and deliver impactful brand campaigns and activations, working closely with agency partners and internal teams to deliver effective and efficient creative and media with clear measurement Drive the brand's visual identity, ensuring consistent execution in line with the global brand vision

Innovation, Renovation & Project Leadership


Develop a multi?year innovation pipeline focused on fewer, bigger, better ideas, aligned with and influencing global roadmaps Lead a wide range of brand projects e.g. innovation, renovation of existing products or packaging, communications or creative platform projects, bringing marketing craft beyond project management

Matrix Leadership & People Management


Role?model strong people leadership, development and a high?feedback culture Lead and develop a high?performing team, setting clear priorities, simplifying complexity and inspire teams by clearly communicating the 'why' behind decisions and direction
About you

We would like you to demonstrate the following key skills:





Functional Competencies


Proven track record of delivering profitable brand growth Experience building and leading purpose?driven brands with clear positioning Strong experience delivering innovation and renovation Ability to brief, develop and deliver standout creative ideas with insight at their heart Experience using data, digital and media to drive marketing strategy Experience maximising media and touchpoint opportunities

Leadership Expectations

Stakeholder management:

excels in a complex, matrixed environment, building strong relationships across local, European and Global teams. Influences, negotiates and aligns diverse stakeholders and is a trusted partner across the organisation

Accountability:

Owns functional outcomes, including delivery, risks and opportunities. Adapts to internal and external change to ensure consistent, high?quality execution

Simplifying complexity:

Demonstrates ruthless prioritisation, cutting through complexity to drive clarity and simplicity and role?modelling this behaviour for the team

Leadership:

Plays an active leadership role across the function, influencing beyond own team. Leads through others with authenticity, confidence and courage, particularly in ambiguous or complex situations

Strategic impact:

Integrates strategic thinking and thought leadership into role to define strategic direction. Contributes to creation & delivery of broader functional strategy




Please note that the salary on offer for this position is between 70,000 - 85,000 + bonus & benefits


About us

Danone is a leading food and drink company in the UK, committed to delivering better health through better nutrition. Their focus is on providing health-conscious products to as many people as possible. They have a fast-growing health-focused portfolio that includes essential dairy and plant-based products, specialized nutrition, and bottled water.



At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.



Diversity, Equity and Inclusion are deeply embedded in Danone's DNA. We embrace diversity as a driver of positive change and are committed to creating an inclusive workplace where everyone feels valued and able to thrive.



The closing date for applications is 5th February, you will therefore hear about your application after this date.



#LI-UK



#LI-HYBRID