Job Description

Senior Brand Manager - Crufts

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Location:

London & Hybrid

Department:

Revenue & Brand

Reports to:

Head of Crufts (Revenue & Brand)

Salary:

52,500 - 57,000 DOE

Contract Type:

Full-time, Hybrid (2 days a week in our London offices)

Crufts is evolving - and we need you to lead the way.

We're looking for a bold, creative, and commercially-minded Senior Brand Manager to help transform Crufts from a world-famous event into a year-round lifestyle brand that resonates with dog lovers across the UK. This is a unique opportunity to shape the future of a beloved institution, bringing fresh energy, relevance, and reach to a brand that's ready to grow beyond its traditional roots.

What You'll Be Doing

Leading the charge to make Crufts the go to brand for dog owners nationwide. Creating and delivering integrated campaigns that drive awareness, engagement, and commercial success. Collaborating with internal teams and external partners to bring the Crufts brand to life across every touchpoint. Using customer insights to inform strategy, messaging, and product development. Managing media spend, agency relationships, and campaign performance with a sharp eye on ROI.

What You'll Bring

Experience in brand strategy and integrated marketing. A track record of building mass-market brands and launching successful campaigns. Strong product marketing skills and a passion for digital-first thinking. Commercial acumen and a love for data-driven decision-making. A genuine passion for dogs and the communities that celebrate them. A Bachelor's degree in Marketing or a related field is a plus.

Why Join Us?

Crufts is ready to become more than just a moment in the calendar - and you'll be at the heart of that transformation. You'll work with a passionate team, shape a brand that millions love, and help create something truly special for dog owners everywhere.