Job Description

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Overview
At PepsiCo UK, we're proud to make some of the nation's favourite snacks and drinks--like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we're also home to one of the world's largest crisp factories in Leicester. At the end of 2025 we will move our UK office to a vibrant new Reading town centre location, just minutes from Reading train station.
The Senior Lipton Brand Manager supports the Senior Marketing Manager in driving the brand's growth agenda. They will lead the execution of the 2026 annual plan, including brand campaigns and experiences, in collaboration with agencies, the Pepsi Lipton Europe team, and bottling partner Carlsberg Britvic. Additionally, they will develop and align the long-term brand growth strategy for 2027 and beyond, leveraging insights to identify key drivers and barriers within the brand and category.
Responsibilities

• Lead brand growth strategy development, working closely with insights to understand key drivers and barriers of the brand and category
• Deliver brand's summer campaign, leading the workstreams for OOH, social, experimental, digital and PR, and in-store in close collaboration with our bottling partner and PLI.
• Working closely with bottling partner Carlsberg Britvic to execute Lipton's sampling campaign, creating a unique and unforgettable brand experience to drive trial for the brand
• Lead the executional roll out of year2 launch of Lipton Kombucha in 2026
• Deliver new flavour launch Tropical, ensuring excellence in execution end-to-end
• Coordinating the new meeting cadence with our bottling partner Carlsberg Britvic, responsible for leading the key meetings, and holding the cross functional team accountable for the actions
• Being no1 brand advocate, promoting the brand and its campaigns internally and externally through PR, Senior stakeholder social posting, award submissions etc.
• Leading the budget management together with PLI and Carlsberg Britvic

Qualifications

• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
• Commercially savvy - knowing the commercial basics to work independently with the Carlsberg Britvic brand managers
• Project management - proven track record of managing multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes
• Experience of engaging and leading cross functional teams, internal and external partners
• Leading external agencies to develop and deliver winning marketing plans & content
• Budget Management experience

Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits--from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Equal Opportunities
We're an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit , and follow on , , , and @PepsiCo.

Skills Required