Job Description

Senior Brand Manager - Royal Kennel Club (RKC)

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Location:

London & Hybrid

Department:

Revenue & Brand

Reports to:

Head of RKC (Revenue & Brand)

Salary:

52,500 - 57,000 DOE

Contract Type:

Full-time

Help us honour our heritage while shaping our future.

The Royal Kennel Club is a cornerstone of the UK's dog community - rich in history, trusted by generations, and ready to evolve. We're looking for a Senior Brand Manager who can protect our legacy while repositioning the brand to connect with new audiences and inspire pride among our members.


This is a role for someone who understands the power of storytelling, the importance of community, and the impact of thoughtful, strategic marketing.

What You'll Be Doing

Translating our brand repositioning strategy into compelling campaigns and activations. Reinforcing our heritage while driving modern relevance and engagement. Leading cross-functional teams to deliver integrated marketing across digital, print, and experiential channels. Supporting membership growth and enhancing the experience for our community. Driving awareness of our club facilities and services to unlock new revenue streams.

What You'll Bring

Experience in brand strategy and campaign execution. A strong background in managing heritage brands and expanding into new markets. Product marketing expertise and a collaborative mindset. Commercial awareness and confidence in managing budgets and performance. A deep appreciation for the pedigree dog world and its values. A Bachelor's Degree in Marketing or related field is a plus

Why Join Us?

This is your chance to help shape the next chapter of a prestigious institution. You'll be part of a team that's passionate about dogs, proud of its history, and excited about the future.