Job Description

Details

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Reference number

424200
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Salary

52,000 - 57,800
c54,900-57,800 London; c52,000 -54,800 Durham, Lytham, Glasgow
A Civil Service Pension with an employer contribution of 28.97%
GBP
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Job grade

Grade 7
Band 4###

Contract type

Fixed term###

Length of employment

23 Months###

Business area

NS&I - Retail###

Type of role

Other###

Working pattern

Full-time###

Number of jobs available

1

Contents

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Location About the job Benefits Things you need to know Apply and further information

Location

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Durham, North East England, DH1 1SL : Lytham St Anne's, North West England, FY8 4TS : Glasgow, Scotland, G2 8JX : Southwark, London (region), SE1 9HA

About the job

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Job summary

Join NS&I as our next Senior Brand Manager

At NS&I, we're proud to be one of the UK's largest and most trusted savings providers.


Like many organisations, we're navigating a period of change -- but through it all, we stay grounded by what matters most: our customers, our brand, and our culture. These are the foundations we protect, nurture, and champion every single day.


We're on the lookout for a passionate and driven

Senior

Brand Manager

to join our team for 23 months. During that time, you'll be protecting the uniqueness of our brand by collaborating with service owners, content teams, designers and third-party suppliers as we transform our business.


If you're someone who thrives on challenges, can quickly get to grips with our brand personality and branding detail, and use that knowledge to make insight driven, human centered decisions as part of a team, then we want to hear from you.


Whether your background is in brand, communications, or from the client or agency side, what matters most is that you know how to articulate the importance of brand, how to influence others and that know when an activation of a brand is right.


We're looking for someone who's a confident communicator. Someone who can solve problems through collaboration and creative thinking. Someone who values autonomy but also knows when to seek help and guidance.

Job summary

The role holder will act as subject matter expert across the NS&I business and with 3rd party supplier partners. Their purpose will be to protect the uniqueness of our brand across all channels and ensure that the correct expression of the brand is being used for the agreed engagement objectives. As an SME you will be expected to be able to articulate confidently and influence others; to know and understand the spirit of the brand as well as the guidelines and collaborate for the best customer outcome.


You will also work to enhance the digital design system, so it is fit for purpose and an accurate representation of our brand proposition and the diversity of our expression.

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Job description

Protecting the uniqueness of NS&I

As brand SME, the role holder will work in multiples sprints where their role will be to lead, develop and influence the expression of the NS&I Retail brand as we transform our business through new services. Within these sprint deliveries the senior brand manager will protect the brand by understanding our uniqueness in the market space, what makes us special and knowing how to go about retaining and enhancing that uniqueness. The role holder will work with customer facing teams through third party suppliers to ensure any activities and deliverables are authentic to the brand as well as accurate living our values and customer principles. Offer expert advice and guidance on the activation of the brand offer including purpose and promise through all areas of the business including marketing communications, product and service and experience, as well as areas outside of Retail. To play a lead role in bringing the brand and customer experience to life at all customer touchpoints to meet brand promise and purpose. Act as brand mandatory expert sign off

Developing and progressing the brand

The role holder will consider opportunities to develop the brand as appropriate for a business that aspires to a seamless customer experience across all channels by working closely with the wider brand team, our brand agency and any other appropriate colleagues and partners. Use insight such as CSAT, customer feedback, customer listening to improve quality of communications to positively impact numbers of complaints, operational issues - and make suggestions of how insight can be actioned from brand experience viewpoint.

Stakeholder management, Collaboration & Agency/ Third part supplier Management

Using specialist expertise, manage third party relationships effectively to ensure brand communications are delivered on time and to budget, by building a strong working relationship that improves third party understanding of the wider NS&I retail business. The role holder will support, influence and challenge stakeholders, business processes, and service delivery owners, to help ensure that the NS&I brand proposition, brand expression and customer principles are embedded in NS&I's customer-facing experiences and communications, protecting our brand proposition, it's expression and the customer. Build relationships with service design and delivery and work directly with them to resolve any issues that will affect business, delivery of projects and customers. The role holder will collaborate with the colleagues across content design and service delivery as well as with third party operational partners and brand design agency to resolve issues as they are encountered and help move projects forward with no cost to customer or brand.

Other Duties

Successfully operate in a team with transferable skill sets to mitigate risk. The role holder will act as Product Owner, service owner or business manager as required. The role will act as mentor and coach to others across to business to embed our brand.

The above-mentioned duties are not inclusive or exhaustive. You may be called upon to carry out such other appropriate duties as may be required within the grading level of the post and the competence of the post holder.

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Person specification

Essential Qualifications

Degree in communications, design, or a relevant field, or substantial equivalent experience in brand management or related disciplines.

Essential Experience

Working with brand in a digital environment. Experience balancing expression with functional requirements and user experience Experience of working in sprint and agile methodology. Experience in a brand or communications role, either client or agency side. Experience working across a range of channels and media types, including apps and websites. Experience effectively managing external agencies - from value costs analysis, briefing, evaluating work and assuring - through to delivery of final outputs Working and delivering branded experiences through third party suppliers

Essential Skills

Knowledge of how content design and design work together. Knowledge of digital design systems and pattern libraries, ensuring cohesive and consistent visual branding across platforms. Knowledge of applying brand expression to different media and channels through a variety of engagement experiences with specific objectives Knowledge and understanding of the craft of design and design standards off and online. Knowledge of Service Design and Design Thinking Knowledge of Accessibility guidelines ###

Behaviours

We'll assess you against these behaviours during the selection process:


Changing and Improving Communicating and Influencing Working Together Managing a Quality Service Seeing the Big Picture

We only ask for evidence of these behaviours on your application form:

Working Together Managing a Quality Service Seeing the Big Picture

Benefits

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Alongside your salary of 52,000, National Savings and Investments contributes 15,064 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
NS&I is one of the largest savings organisations in the UK with more than 24 million customers and over . We are both a government department and an Executive Agency of the Chancellor of the Exchequer. Our origins can be traced back more than 160 years to 1861.


A small company with a big reach, we offer a range of benefits including flexible working, great opportunities for development and a generous pension scheme. We care for colleagues, respect one another, invest in our people, and manage talent effectively.


Some benefits of working at NS&I include:

A Civil Service pension with an average employer contribution of 28.97% Generous annual leave - starting at 25 days, increasing to 30 days Learning and development tailored to your role An environment with flexible hybrid working options 9-day fortnight scheme A culture encouraging inclusion and diversity Performance related variable pay bonus Enhanced maternity, paternity, adoption and shared parental leave

Things you need to know

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Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours and Experience.
To apply, please click the link on this advert and follow the steps to complete the application form.

In your application you will be asked to provide the following:

An outline of your career history and qualifications with your key responsibilities and achievements. A 250 word personal statement telling us why you're interested in this role, and how your previous experience and skills make you a strong fit for the position. A 250 word statement for each selected behaviour at sift. + Please use examples from your experience and knowledge to demonstrate how you meet them addressing the essential criteria in the Person Specification. We would recommend using the STAR method.
+ We will assess applications on your Personal Statement and Behaviour Statements:
- Working together
- Managing a quality service
- Seeing the big picture


In the event we receive a large number of applicants, applications will be sifted first on the Personal Statement. Only those that meet the minimum acceptable score for this criteria will qualify for the full sift and be considered for interview.

If shortlisted, you will be invited to attend a 1 hour panel interview via video call or in person.

As part of this interview you will be asked to make a 10 minute presentation aimed at demonstrating your Essential Experience and Skills

Use of Artificial Intelligence (AI) - Please Note:

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.


Interviews will take place on w/c 13 October & w/c 20 October 2025.


If we have a particularly strong field of candidates we may need to move to a 2nd stage of interviews, in order to make a final decision based on merit. If this is necessary, we will notify successful candidates from the 1st stage of interviews and when the 2nd interview dates have been determined, we will give a weeks' notice to candidates.


I'm afraid we are unable to accept CVs, but you have space to tell us all about your career achievements.

This role is subject to Baseline Personnel Security Standard and financial credit checks.

Reserve List

A reserve list may be held for a period of 12 months from which further appointments can be made.

Working for NS&I

At present NS&I is working in a hybrid way with colleagues expected to work at their chosen office location for 40% of their working month.


If you're moving to NS&I from another employer, you won't be able to access childcare vouchers. This includes moves between government departments. However you may be eligible for other government schemes, including Tax-Free Childcare. to determine your eligibility visit https://www.childcarechoices.gov.uk/.


If you are applying for a role at the same NS&I band as you are currently, and the advertised salary of the role is higher, if you are successful, any salary increase will be at the discretion of NS&I and will be reviewed as part of the next annual pay review, in accordance with the NS&I employee handbook.


Note to existing permanent employees at NS&I - Please be aware that if you are a permanent employee appointed to a fixed term role, our recruiting principles ensure you will retain your permanent status at the end of this contract. However, you are not guaranteed to return to your original role. At the conclusion of this fixed term period, you may be redeployed to another suitable role at NS&I, offered retraining or will be given priority mover status to find another role in the civil service.


NS&I employees on a fixed term contract moving to another fixed term role, will continue to be employed for a fixed term to the end date of this role. You may apply for suitable roles within NS&I or the civil service.

Further information

Please visit our website http://nsandi-corporate.com/about-nsi for further details about NS&I.



Feedback will only be provided if you attend an interview or assessment.###

Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.###

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements
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Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.



We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.###

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

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This vacancy is part of the Great Place to Work for Veterans initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.###

Contact point for applicants

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Job contact :

Name : jobs@nsandi.com Email : jobs@nsandi.com
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Recruitment team

Email : jobs@nsandi.com ###

Further information

The law requires for selection for appointment to the Civil Service is on merit on the basis for fair and open competition as outlined in the Civil Service recruitment principles. If you feel your application has not been treated in accordance with the recruitment principles and you wish to make a complaint, you should contact jobs@nsandi.com in the first instance. If you are not satisfied with the response you receive, you can contact the Civil Service Commission info@csc.gov.uk