Job Description

Senior Brand Manager ViiV Healthcare
Location: GSK HQ, London, UK,
Job Purpose
The Senior Brand Manager is responsible for shaping and delivering the marketing strategy across the UK for a priority brand in ViiV UK. As a passionate and confident marketer, the individual will thrive in a fast-paced, complex environment, working collaboratively to define, optimize, and execute the strategic plan for the brand.
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
In this role you will be responsible for

• Strategic Leadership: Lead the development and execution of robust and impactful marketing strategies that deliver compelling value propositions resonating with HIV stakeholders. Collaborate with cross-functional teams (sales, medical, market access, policy) to understand national and local requirements, ensuring alignment with UK needs and EU/global strategies
• Use of market insight: Demonstrate commercial acumen by understanding market dynamics, drivers, and barriers. Utilize market research data and analytic sales insights to adapt the UK approach, ensuring competitiveness and success.
• Review Performance: Regularly review plan progress, implementing systems and processes that drive excellence in execution. Employ KPIs, metrics, and performance reviews to continually improve offerings and maximise performance.
• Cross-functional Collaboration: Partner closely with cross-functional teams both in the UK and above-country to align on strategy and execute tactical plans. Represent the UK at the Above Country Marketing Manager Network to shape strategic and tactical plans, ensuring UK business needs are understood and sharing best practices with EU counterparts.
• Ownership and Accountability: Take ownership of brand strategy, ensuring effective execution and activation of brand, tactical, and account plans. Work beyond core responsibilities to deliver the best results for the organization.
• Above Brand Activities: Where necessary to be prepared to work beyond core role to deliver best results for the organization.

Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:

• University Degree in Business, Science or similar fields or equivalent experience
• Marketing/Brand Manager experience, ideally within the pharmaceutical industry
• Familiarity with ABPI code, preferability with experience in LOC marketing role
• Proven experience in successfully leading complex cross functional projects and teams with strong project management skills and the ability to handle multiple tasks
• Evidence of identifying key opportunities and barriers which will positively or negatively impact the business and using this to then develop clear action plans to deliver results.
• Ability to work with metrics and KPIs to evaluate and optimize the performance of channels & campaigns as well as results-orientated with a sense of urgency and customer focus, resilient when overcoming obstacles.

Preferred Qualifications & Skills:
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• HIV therapy area knowledge.
• Strong strategic thinking, analytic, interpersonal and communications skills.
• Strong partner relationship and collaboration skills - ability to drive results in ambiguous and challenging situations.

Closing Date for Applications 4th March 2025 (COB)
Please take a copy of the , as this will not be available post closure of the advert.
When applying for this role, please use the xe2x80x98cover letter of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between and in 2009, with joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where were all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiVs compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at