Job Description

Senior Brand PR and Communications Manager - The Royal Kennel Club

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Location:

London & Hybrid (2 days a week)

Department:

Revenue & Brand

Reports to:

Head of RKC (Revenue & Brand)

Salary:

Competitive


Are you a strategic storyteller with a passion for brand transformation and public influence? The Royal Kennel Club is seeking a visionary

Senior Brand PR and Communications Manager

to lead our rebrand and elevate our voice across the UK.


This is a rare opportunity to shape the future of a heritage organisation at the heart of British dog culture. We're not looking for business-as-usual. We're looking for bold ideas, modern execution, and someone who can inspire national reappraisal while deepening loyalty among our core audiences.

About the Role

As we reposition The Royal Kennel Club into a premium, heritage-led brand, you'll lead the development and delivery of a compelling PR and communications strategy that:

Launches and embeds our new brand identity Drives advocacy and reappraisal across diverse audiences Delivers high-impact, lifestyle-first campaigns across TV, radio, print, and digital Positions our leaders as trusted voices in dog welfare, breeding, and responsible ownership Leads PR for flagship events like Crufts, with full media planning and on-site support Aligns omnichannel storytelling with acquisition, retention, and conversion goals Builds influencer and celebrity strategies to amplify earned media

What You'll Be Responsible For

Developing thought leadership content and securing speaking opportunities Managing crisis communications and safeguarding brand reputation Leading integrated campaigns with SEO-friendly, digital-first executions Cultivating media relationships and activating high-impact coverage Tracking performance against OKRs and reporting to senior leadership Driving innovation through experiential PR and stakeholder toolkits

What You'll Bring:

8+ years in strategic communications, PR, and media relations Proven experience leading rebrands or repositioning heritage organisations Strong background in omnichannel campaigns and digital-first storytelling Editorial and content creation skills across multiple platforms Experience in thought leadership, influencer strategy, and agency management Robust understanding of brand strategy and commercial impact tracking Experience in the pet industry or similar lifestyle sectors (Desirable) CIPR/PRCA qualification or equivalent (Desirable) Master's degree in Communications, Journalism, Marketing, or PR (Desirable)

Why Join Us?

This is your chance to lead a legacy brand into its next chapter. You'll work with passionate teams, shape national conversations, and create campaigns that resonate across generations. If you're ready to make a meaningful impact in a role that blends tradition with innovation.