This Senior Brand Product Marketing Manager is responsible for developing strategic product marketing plans for our Corporate Brand/s working closely with key senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales teams. This role will craft the product/solution market facing messaging and positioning, to help drive new customer sales, product adoption and ultimately retention of our customers.
The role helps to guide insight led product strategy & communicates effectively the market positioning, product messaging & competitive differentiation of our solutions to our target audiences. A key focus of the role is to manage the process of bringing solutions to market, which includes crafting the product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects & existing clients fully understand the offerings. This role also aims to drive the demand and usage of solutions, and to ensure that the voice of the customer is being utilised within the full product lifecycle.
Accountabilities
Customer Product Lifecycle 20%
Go to Market Planning 20%
Product Team Relationship 20%
Internal Competitive Enablement for customer facing teams 20%
Team Development 20%
Qualifications
7+ years experience in mid - senior product marketing / or FCTG product/technology - It is preferred for the candidate to have worked for innovative technology organisation, SaaS background. A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
Experience in product lifecycle/customer lifecycle management and new product development methodologies
Experience working with and preparing pitches for industry analysts
Experience in analytics and insight
Strong project management skills
Strong stakeholder management skills
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