Job Description

Job Summary

The Disney+ Snr Brand Strategy Manager is responsible for the development of the EMEA brand strategy for

Disney+ and brand strategic projects. They will own the holistic brand strategy for Disney+ in EMEA, and work

with all functions of the business to ensure it is delivered consistently.


They will lead all strategic projects for brand marketing (e.g. brand architecture, brand design development,

and future brand changes). They will be a key part of all quarterly and annual planning processes. They will

be an excellent communicator, experienced at presenting to stakeholders at all levels and creating

presentations for senior stakeholders.



They'll work particularly closely with the Disney+ Creative Team to develop and protect the brand in market.

They'll act as consultant and sounding board on the strategic implications of creative decisions, and actively

help the marketing teams get to clear, simple and motivating briefs.


This role will work closely with the Insights & Analytics team to put the consumer first and ensure insight guides

Disney+'s strategic decisions on brand. Alongside the Insights & Analytics team they will take the lead on

Disney+'s brand measurement framework, tracking, and brand messaging development. They will support

the Brand and Content Marketing teams to ensure every Disney+ campaign is informed by the brand strategy.


They will connect the strategic thinking they do on Brand to the Acquisition and Retention team's strategy,

advocating for 360 view of Disney+'s marketing approach. They will work with the EMEA market teams to

understand the dynamics of each market and the strategic implications for the brand. They will also work

closely with our in-house creative team, creative agency and media agency to ensure all teams are pulling

towards the same goal and understand our brand implicitly.


The individual will report directly into the EMEA Brand Marketing Director and be a key advisor to the

Content Marketing Director, Creative Director, Senior Brand Manager, and Senior Marketing Strategy

Manager.


This is an office-based role. 4 days working in the

Hammersmith, London office

with 1 day working from home.

The Opportunity & Responsibilities:

Lead and own the continual development of the brand strategy for Disney+ in EMEA, collecting and
managing inputs from across the business
Oversee and project manage the roll out and implementation of the brand strategy and future brand
projects across all functions and markets
Collaborate with the creative team to develop a brand design system, guidelines and futureproofed
process for brand consistency across all touch points
Work with the US and EMEA teams to ensure all EMEA brand strategy projects have both a connection
to the global brand and reflect the nuance of Disney+ in EMEA regionally and locally
Consult with Content and Brand Marketing teams on strategic principles for core campaigns and strategic
projects across team
Work with the Insights & Analytics team to develop brand marketing test roadmap, interpret results and
present back recommendations to the business, e.g. brand KPI tracking, message testing and audience

profiles
Support Disney+ EMEA's quarterly and annual planning with insight-driven recommendations for the role
of brand within wider Disney+ marketing strategy
Be the guardian of the Disney+ brand strategy across EMEA

The Experience & Skills We Require From You:

Significant experience developing brand marketing campaigns within the Entertainment industry
(preferably SVOD)
Experience developing C-suite presentations and strategic recommendations Experience motivating and inspiring creative teams and agencies EMEA regional experience including understanding cultural nuances Experience collaborating across teams, delivering through others, with senior, junior and peer
stakeholders
Ability to collaborate, motivate and inspire across cross-functional teams Best-in-class presentation and communication skills Ability to communicate complex concepts in simple, impactful ways Inquisitive mindset in order to be consumer centric Ability to process data and build a strategic recommendation using results Creative thinker, who knows how to get the best out of creative teams Excellent stakeholder management skills

Additional Information

Some travel may be required mainly within the region, possibly to the US

The Perks

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25 days annual leave Private medical insurance & dental care Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing Excellent parental and guardian leave Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.


We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.