Job Description

Senior Business Development Manager

Location:

Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Join Fletchers as our next Senior Business Development Manager

At Fletchers Group, we believe strategic relationships drive meaningful growthand were looking for a Senior Business Development Manager who knows how to build them. Join a company with a genuinely supportive culture, excellent benefits, and a flexible hybrid working model that puts people first.


In this strategic and hands-on role, youll lead our business development efforts across priority legal services, and forging high-value partnerships. Youll collaborate with marketing, legal, and external stakeholders to shape go-to-market plans, grow brand reach, and embed a proactive, insight-led BD culture.


If you're ready to drive commercial impact and thrive in a fast-paced, purpose-driven environment, wed love to hear from you.

Why join us?

A collaborative, high-performing team environment Opportunities for growth and development Hybrid working and flexible arrangements A chance to shape and deliver meaningful business development that supports life-changing work A culture of collaboration, shared ambition and integrated working across marketing, business development and communications

In return Fletchers offers:

35 hours working week Bonus scheme (subject to targets being met) 35 days holiday a year including bank holidays and Christmas Closure, with the option to purchase up to 3 extra days per year, plus long service awards after your 5th, 7th, and 9th full year of employment Pension scheme with tax-efficient salary sacrifice option Life Assurance Policy Medicash policy to cover some dental, optical and other medical expenses Company sick pay Enhanced Maternity, Paternity and IVF schemes Flexible, agile working environment with a positive work-life balance Varied calendar of funded company social events (check out Fletchers Group on LinkedIn) Monthly voucher awards for winning nominees A genuinely supportive and friendly culture Ongoing training and professional development opportunities

Main Responsibilities:

Business Development Strategy

Develop and deliver BD plans aligned to practice area growth objectives and marketing campaigns Lead strategic targeting and relationship development with key intermediaries, referrers, and professional networks Identify emerging market opportunities, sectors or regions for expansion

Relationship Management & Partnerships

Build and manage trusted relationships with introducers, partners, medical professionals, charities, and influencers Support the development of long-term strategic partnerships that generate qualified leads and enhance brand positioning Develop tools and messaging to support service teams in referral and relationship engagement Work with the Events Team to identify and maximise opportunities where events can strengthen referral relationships and open new markets. Coach and support lawyers in networking, relationship-building, and visibility through events, speaking engagements, and thought leadership

Key Account Management

Manage and grow relationships with priority accounts across clinical negligence, serious injury, and Court of Protection Coordinate cross-functional teams to support account delivery, relationship development, and tailored marketing or service initiatives Monitor account performance, satisfaction, and value generation using data to inform strategic decisions Act as a central point of contact for key clients/referrers and ensure consistent, value-led engagement

Market-Facing Lawyer Model

In-Market Presence & Thought Leadership

Actively identify and attend relevant sector, referrer, and client events to grow networks and stay close to market trends Work with lawyers and subject matter experts to develop their market presence through events, speaking opportunities, and authored content Proactively seek out partnerships and visibility opportunities aligned to our key service areas and strategic audiences Represent the firm externally and ensure that insights gathered from the market are fed back into BD strategy and targeting plans Ensure event participation and speaking opportunities are strategically targeted, supporting business development priorities and high-value markets

Commercial Insight & Reporting

Track BD performance metrics, including lead source, pipeline conversion, and referrer value Report regularly to leadership on BD activity, trends and commercial impact Use insight to refine BD strategies and shape future targeting priorities

Campaign & Go-To-Market Integration

Collaborate with marketing, brand, PR, and digital colleagues to ensure BD is embedded in campaign planning and execution Contribute to the development of integrated go-to-market strategies that align brand awareness, content, and relationship building

Team Collaboration & Leadership

Support knowledge sharing, capability building, and team development Contribute to a collaborative, insight-led team culture focused on delivering measurable impact

Essential Skills and Experience:

Essential

Proven experience in a senior business development, client relationship or partnerships role Strong understanding of professional services, ideally legal, healthcare, or other referral-driven sectors Excellent interpersonal skills with the ability to build trust with internal and external stakeholders Commercially astute with experience using data to shape strategy and demonstrate impact Confident working with senior leaders and fee earners to influence client and referrer engagement

Desirable

Knowledge of serious injury, clinical negligence, or similar specialist legal areas Experience developing market-facing professionals or key account engagement models Familiarity with CRM platforms and reporting tools (e.g., HubSpot, Salesforce) Event management, speaker engagement or networking support experience Confident and credible in external settings, with experience representing a business at events or with senior stakeholders

About Fletchers Group

Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers & Partners. Following several strategic acquisitions, weve evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.


We aspire to be the best place to work in the legal sector.


Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry because we understand that balance drives performance.


At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether youre starting your career or aiming for leadership, youll find a clear path to progress and development here from apprenticeships and professional qualifications to senior roles and Partnership.


We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we dont just talk about development we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.


We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.


Join us and be part of a law firm thats not only growing, but redefining what it means to work in legal services.


Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. Were committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. Were proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.