Job Description

At Network Rail, we're dedicated to keeping passengers and freight moving safely and efficiently across the country. When you join us, you're not just part of a team - you're part of something that matters to millions. We believe that our people are at the heart of what we do, and every role plays a vital part in building a better, more connected railway.
We're committed to creating a diverse, inclusive workplace that reflects the communities we serve. To discover more about our ED&I commitments We value flexibility and understand the importance of a healthy work-life balance. As a Disability Confident Leader, we'll do everything we can to accommodate any needs throughout the recruitment process. You can visit for advice on accessibility support.
If you're ready to make a real difference, we'd love to hear from you!
Vacancy Details
Duration: Permanent.
Location: This role is based in The Quadrant:MK. This role is a full-time opportunity, flexible working patterns will be considered. For Quadrant:MK, you must live within 90 minutes.
Band & Salary: (Band 3b) 46,701 - 55,411
Brief Description
Reporting to the Head of Marketing, Campaigns & Brand, you'll lead the planning, development, and delivery of high-impact marketing and communications campaigns that support Network Rail's Corporate Communications Strategy. You'll provide strategic oversight across multiple channels - including paid media - to engage target audiences and deliver measurable outcomes.
This is a senior role that requires a confident communicator with a strong grasp of campaign strategy, stakeholder engagement, and performance evaluation. You'll work closely with internal teams across Network Rail and external agencies to ensure campaigns are creative, impactful, and aligned with business goals.
About the role (External)
About the team..
The Marketing, Campaigns & Brand team sits within the wider External Communications & Engagement function and is responsible for delivering high-impact, multi-channel campaigns that support Network Rail's strategic priorities. The team works closely with internal stakeholders and external agencies to ensure consistent messaging and maximum reach.
What does the average day look like?
As Senior Campaigns Manager, you'll oversee the development and delivery of national external campaigns that support Network Rail's reputation and strategic goals. You'll create structured campaign strategies and plans with clear objectives and KPIs, manage paid media plans, and lead creative agencies to produce compelling content.
You'll collaborate across teams to ensure that marketing is integrated, monitor budgets for value and efficiency, and use data insights to evaluate performance and drive continuous improvement. Your work will change behaviour and help ensure Network Rail's messaging reaches the right audiences at the right time, through the most effective channels.
Who are we looking for?
We're seeking a strategic, results-driven marketing campaigns professional who thrives in a fast-paced, purpose-led environment. You'll bring a deep understanding of audience engagement and campaign planning, with the ability to translate complex objectives into compelling, measurable marketing campaigns.
You'll be confident leading multi-channel campaigns from concept to delivery, with a strong grasp of paid media strategy, creative development, and performance evaluation. Your ability to build trusted relationships - both internally and externally - will be key to delivering integrated campaigns that resonate with stakeholders and reinforce Network Rail's reputation.
You'll be comfortable managing agencies, budgets, and timelines, and will have a sharp eye for detail and a passion for continuous improvement. Whether it's launching a national behaviour change or awareness campaign or refining messaging for a targeted audience, you'll bring creativity, rigour, and strategic insight to every project.
Essential Criteria

• Professional Marketing qualification (e.g. Chartered Institute of Marketing) or equivalent

• Previous management position within an agency or client-side marketing team

• Delivery of high-profile public awareness and/or advertising campaigns

• Publication of corporate documentation (such as annual report)

• Proven experience of applying brand guidelines and participating in brand management

• Social media and web marketing campaign management

• Excellent inter-personal skills

• Excellent presentation skills

• Excellent written English

Please see attached job description for full details.
How to apply (External)
Additional Information...
Closing date: 19th October 2025. However, early application is advised as we reserve the right to close the advert early based on application volumes.
Next Steps: Interviews will be held w/c 3rd November 2025, depending on business requirements.
If you require any support with your application, please for contact details.
All offers of employment are conditional upon satisfactory completion of pre-employment checks.
Some of our great benefits:
? Flexible/hybrid working arrangements considered.
? Generous annual leave (28 days plus statutory days), with the option to buy/sell days.

Skills Required