Job Description

Position

We're seeking a passionate and creative Senior Consumer Engagement Manager to develop and execute innovative strategies that build lasting relationships with our customers, amplify brand love, and drive growth. You'll be the voice of our brand, crafting engaging experiences across digital media, PR and influencer marketing touchpoints, and ensuring every interaction is as delightful and luxurious as our products. If you thrive on connecting with people, have a finger on the pulse of beauty trends, and love creating memorable moments, this is the perfect opportunity to make your mark!

Job responsibilities

Engagement Strategy:

Develop and implement a comprehensive consumer engagement strategy aligned with our brand's vision, marketing objectives, and overall business goals.

Omnichannel Experience:

Lead the creation of seamless and elevated consumer & community experiences across paid & organic media, PR and influencer marketing.

Content Creation & Storytelling:

Oversee the development of captivating and shareable content that resonates with our target audience, reinforces our brand's unique personality, and sparks conversations.

Social Media Management:

Drive our social media presence, creating engaging content calendars and considered advertising strategy, fostering community interaction, managing influencer collaborations, and staying ahead of emerging trends.

Community Building:

Cultivate a vibrant and loyal customer community by actively engaging with followers, responding to inquiries, and creating opportunities for connection and co-creation.

CRM & Personalization:

Work with our CRM department to help personalize communications and create targeted campaigns that drive customer loyalty and repeat purchases.

Data Analysis & Insights:

Track and analyse key engagement metrics, providing regular reports and insights to optimize strategies, improve performance, and inform decision-making.

PR & Influencer Management:

Plan and execute engaging PR & influencer experiences, both in-person and virtual, that create memorable brand moments and foster deeper community connections.

Profile

Qualifications:

Proven experience (7 years) in consumer engagement, social media marketing, or a related field, preferably within the beauty, luxury, or fashion industry. A passion for beauty, a love for our brand, and a genuine desire to connect with our customers. A deep understanding of social media platforms, trends and best practices. Excellent written and verbal communication skills, with a knack for crafting engaging and on-brand content. Strong analytical skills and the ability to interpret data to inform decision-making. Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously. A creative and innovative mindset, with a willingness to experiment and try new things. A positive attitude, a strong work ethic, and a collaborative spirit.

Other Essential Skills

Experience with paid and organic social media. Experience with influencer marketing and community management Experience with CRM systems and email marketing

BENEFIT COSMETICS

MAISON

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Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.


Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.


As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.


The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.


Based on estimated total global prestige brow product retail sales January - December 2023*