Job Description

Senior Content Designer


As a Senior Content Designer at Hilton, you will be an experienced content practitioner responsible for defining content solutions that meet the needs of our guests throughout every stage of the customer journey. Collaborating closely with the Marketing, Customer, and Technology teams, you will create, optimise, and deliver evidence-based, readable, and measurable content across both digital and offline channels. This may involve working on individual pieces of content or designing entire end-to-end journeys.


You will be accountable for ensuring consistency and quality across our content by mentoring other content designers, leading content critiques, and reviewing the work of others. As part of our Digital Strategy team, you will also contribute to Hilton's broader content capabilities, support your colleagues, and help enhance our collective ways of working.

What will I be doing?

In this role, you will:

Serve as the subject matter expert for digital content creation and design capabilities. Take ownership of content quality by leading content crits and pair-writing sessions. Engage with and contribute to Hilton's cross-disciplinary content community. Support the training and onboarding of new content designers. Lead small, project-focused teams. Apply agile methodology and adopt an iterative, flexible mindset to enable rapid delivery. Craft content that reflects Hilton, our 25 world-class brands, and over 9,000 properties, using style guides and brand standards. Understand Hilton's guests, identifying who they are and what they need based on evidence and data. Derive insights from qualitative and quantitative data, as well as user research, to inform content decisions. Influence the product development cycle by advocating for Hilton's guests in content-related decisions. Create content concepts and prototypes to visualise your work in context and communicate proposed content to stakeholders. Collaborate closely and communicate clearly with Marketing, Customer, and Technology stakeholders to build experiences that inspire our guests to dream, shop, and stay with Hilton. Use content management systems to publish content, applying a continuous improvement mindset and understanding the importance of content lifecycle management. Document content standards and best practices that empower internal stakeholders to maintain and update content through a self-service model.

What are we looking for?

Success in this role will be demonstrated through the following attributes and skills:

Ability to mentor and coach others. Ability to influence stakeholders at all levels of the organisation. Experience writing and mapping user stories. Excellent writing and content strategy skills, covering both long-form and short-form content. Meticulous, with a keen eye for consistency and quality. Experience researching, designing, and testing content experiences as part of multidisciplinary teams in an agile environment. Ability to work with analytics and content metrics - such as readability scores, qualitative research, and digital analytics - to solve problems pragmatically. Proficiency with content management systems. Ability to advocate for content design and help others understand its value. Excellent communication and relationship management skills, with the ability to influence senior stakeholders across multiple disciplines.

Additional requirements:

Willingness to travel, as required. Office based in Glasgow; hybrid working available.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!