Job Description

Are you the type of person who can look at an Ad or a Funnel... and instantly see what the offer is missing?


Do you love sitting alone for hours and coming up with dangerously good names, angles, mechanisms, and hooks that make people buy?


Do you get excited by the idea of building faceless VSL funnels where the founder never has to show their face and the ads still print?


If yes, keep reading.

Because this is not a "write some copy and hop on meetings" role.


We're hiring a Chief Copywriter + Offer Architect to replace Richard as the primary creative engine behind our low-ticket growth machine.


Your job is simple to explain, hard to do:


Invent winning faceless low-ticket offers, write the VSLs, write the ads, and own the conversion story end-to-end.

About Richard Yu

Richard built an 8-figure online education business starting from a single $500 digital product.

Now, the company is aggressively moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder.


We help beginners (biz opp) start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products.


We currently have a Head of Marketing who owns analytics, performance tracking, and coordination.


What we are missing is a Head of Copy who can replace Richard as the chief copywriter, and come up with all the unique offer angles and ad angles that cut through the noise in this competitive "make money online" landscape.


In this role, you would be the creative weapon.

The offer brain.

The copy brain.

The person who invents what gets scaled.

What You'll Be Doing

1) Offer Creation (Faceless-First)

Create new low-ticket offers from scratch (concept name mechanismdeliverables) Name the offer (2-3 words) and the unique mechanism (2-3 words) Define exactly what's included so the product + editor teams can execute fast Build offers that are designed to break even or better on cold traffic

Performance requirement:

Your offers must be able to hold at least a 1.2x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to:

$2,000,000+ per month in ad spend Roughly $60K-$70K/day on Meta

By offers, we define low ticket offers as anything that can be sold on a landing page (with or without VSL), and WITHOUT any type of sales person (no chat sales, no texting sales, no sales calls with a closer on the front end landing page).


Your offer must sell like hot cakes on its own, to cold cold cold META traffic.


Your offers should have check box order bumps, OTO upsells / downsells, etc. to maximize AOV to get the front end AOV as high as possible.


This is not theoretical copy.

This is copy built to scale aggressively.

2) VSL Writing (Word-for-Word Scripts)

Write full, word-for-word VSL scripts designed for: + AI avatar VSLs + Actor-read VSLs
+ Voiceover + b-roll / stock footage
Ensure scripts are production-ready, clean, and conversion-focused No founder presence required, faceless is the default

3) Ad Angles + Ad Copy (End-to-End)

Create ad concepts, hooks, and angles aligned with each offer Write complete ad copy for: + Meta ads + YouTube ads
+ Instagram shoutouts
+ Any paid traffic channel we deploy
Maintain message-market consistency from ad VSL pagecheckout

4) Funnel Messaging Ownership

Own the conversion narrative across the entire funnel Collaborate with the Head of Marketing to iterate based on performance data You create the message; the team scales it

Requirements

You Must Have:

Real direct-response experience (offers, VSLs, ads -- not brand fluff) A track record of inventing new concepts, not just rewriting what already exists A strong understanding of cold traffic psychology, especially low-ticket offers A track record of writing copy that's simple, clear, emotionally sharp, and scalable A preference for deep work over meetings (this role is ~90% creation)

Big bonuses (not required):

You've scaled low-ticket offers before You've built faceless funnels You've worked in info, education, or subscription businesses

Benefits

Benefits of this role

Founder-replacement creative role, this seat has leverage within the business Real ownership over offers and messaging Remote + flexible, deep thinking is the primary function of this role

Massive upside, winning offers get scaled hard

Compensation

Compensation is intentionally open-ended and tied to skill level.


This role can be structured as:

Option A: Senior Copywriter

$6K-$12K/month Performance-based bonuses tied to launches and KPIs

Option B: Chief Copywriter / Partner-Level

Meaningful upside, such as: + Bonuses per winning offer + Quarterly profit share bonuses based on performance
+ Ownership equity % in our company, as we are scaling to sell within the next 36 months @ 9-figure valuation.

We pay for leverage. If you can build offers that scale, compensation will reflect that.