Job Description

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Description

We're a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together - and are proud of the work they do. Progression here can take you in all kinds of directions.

This is what a career at River Island is like. And this is where yours starts.

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What We Are Looking For...

The Senior Copywriter is responsible for the delivery of engaging and persuasive copy for River Island, championing the brand tone of voice and ensuring all language informs, entertains and inspires River Island customers. Working cross-functionally, it requires both a marketing and publishing mindset with a keen attention to detail. An expert in their field, the Senior Copywriter should be informed and understand the latest language and copy trends, with the ability to develop into existing brand TOV.

Key Accountabilities:

Deliver witty, original and eye-catching copy that defines campaigns, enhances creative and builds brand love. Execute through role model and competitor research, big picture thinking, and a deep understanding of the RI brand Write, edit and proof engaging multichannel copy for brand and promotional campaigns, BAU and internal comms. Ensure campaign message, product USPs and customer mindset are at the forefront of communications Drive the brand tone of voice across all channels, ensure tone is relevant for the right audiences and consistent across all channels Develop supporting campaign copy packs for cross channel use Collaborate cross functionally with a diverse mix of teams, and work dynamically to adapt thinking across different channels Deliver best practice in grammar, messaging and writing style Respond to each new brief with creative freshness and compelling ideas, aiming to elevate River Island's presence in copy executions. Support Junior Copywriter in delivery of briefs, blogs and social copy Oversee blog content ideation & copy, working closely with SEO team to build keyword glossaries & search ideas. Deliver trend & brand blogs in line with campaign activations. Exercise a strong understanding of SEO best practice in all activity Work with internal comms teams to ensure consistent TOV internally

About you:

Hold a customer-centric yet creative mindset. The ability to breakdown concepts and deliver storytelling both internally and for the brand's customers. This includes a deep questioning of the brief, skilful editing and simplification of message Minimum 4 years' experience at a magazine, media company, or editorial website, as well as experience within a content agency, or in an editorial role at a brand Must have a portfolio of compelling work that showcases both ideation and writing experience Strong editing and writing skills, with a passion of uncovering and developing unique story angles Minimum 1 year of management experience


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This Is For You...

Discount - Generous 50% staff discount so you can treat yourself & a bargain staff shop, all onsite! RI Rewards - Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more with Reward Gateway! Island culture - We have a free onsite gym, subsidised restaurant & cafe & various social events throughout the year. We also work closely with the Retail Trust to create dedicated support for all our Islanders! Work that stays at work - Flexible working is a given, on top of payday early finishes and Summer Fridays Family Hub - Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment Giver Island - Give as you earn scheme, a 'Giver Island' day each year and matched funding Training on the job - Support with upskilling skills through on the job training and qualifications Pension - A contributory private pension scheme Bonus - A generous bonus scheme Healthcare - With the choice to opt in for healthcare through our provider AXA Parking - Free onsite parking Holiday - 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday for whatever the need!
We mentioned the discount, right?###

Keeping You Safe...

At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values- including democracy, the rule of law, individual liberty and mutual respect and tolerance of different faiths and beliefs. To find out more, please visit www.gov.uk

Every Islander Counts

Our Island is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.###

About River Island