Job Description

About the Company:

For 60 years, CWF have been delighting children's fashion by developing luxury and premium brand children's collections. From design to marketing, we translate the iconic style of each fashion house into exclusive pieces adapted to the specific needs of each age, from baby to junior. Our mission? Create the best style for a childhood that is fun, fresh, chic and elegant.

About the Role:

We are looking for a commercially minded and results-driven Senior Wholesale Manager to lead our DACH region wholesale operations. This role is key to driving brand performance, deepening key wholesale partnerships and expanding market presence across Germany, Austria, and Switzerland.

As a senior leader within the wholesale team, you will proactively contribute to the development and implementation of the go-to-market strategy to ensure that CWF's and licensed partners' goals are met in the DACH region. This will require close collaboration with cross-functional teams and agents.

Key Responsibilities:

Account Management

Oversee the management of top-tier wholesale partners, department stores and premium independents across the DACH region, whilst still being a point of contact for all wholesale partners in the territories.

Conduct regular market visits and strategic meetings to identify opportunities and strengthen partnerships to help drive CWF's business in the DACH region.

Sales & Revenue Growth

Help develop seasonal budgets and business plans for the DACH region and ensure consistent delivery through effective planning and negotiation.

Oversee and lead the sales campaigns for the DACH region.

Analyse sales data and market trends and share with relevant teams to optimise seasonal budgeting, range planning and sales.

Market Development & Expansion

Identify new business opportunities to expand the CWF's and licensed partners' footprint across DACH.

Evaluate and onboard new partners that align with CWF's and licensed partners' commercial strategy.

Cross-Functional Leadership

Work closely with brand management, customer service, logistics, finance and marketing teams to ensure operational excellence.

Provide market feedback to Brand Management to inform product development and go-to-market strategies.

Leadership & Showroom Management

Lead and support the Northern Hub sales team members and agents in the DACH region.

Organize and manage DACH-specific showroom activities during market weeks and trade shows.

Job position based in London, but fluency in German is mandatory.

Qualifications & Experience:

5-7+ years of senior level experience in wholesale sales within the fashion or lifestyle industry.

Proven track record of managing teams, key accounts and agents (particularly across Germany, Austria, and Switzerland).

Proven track record of developing go-to-market plans/strategies and implementing them to exceed company objectives and sales targets.

Strong understanding of the regional retail landscape, consumer behaviours and fashion trends.

Native-level German and fluent English; additional language (e.g. French) is a plus.

Strong network of UK and DACH wholesale contacts.

Experience with premium or luxury fashion is preferred.

Key Skills & Attributes:

Strong negotiation, presentation and communication skills; able to build strong relationships both internally and externally.

Results-oriented with a proactive, strategic and entrepreneurial mindset.

Highly analytical with strong attention to detail and data-driven decision-making.

Ability to work independently while collaborating effectively with a wider international team.

Comfortable in a fast-paced, seasonal and product-driven environment.

Strong Microsoft Office (particularly Excel) skills.

Driving Licence preferred.

What We Offer:

Competitive salary + annual bonus

Employee discount

Private Healthcare

50% of Gym Membership Covered (up to an agreed amount)

International travel opportunities (particularly within the DACH region and to HQ in France)

Travel Costs Support

20 days annual leave + bank holidays

Opportunity to work in a dynamic, growing fashion brand with a global reach

Collaborative and international team culture

Career development and progression opportunities

Job Type: Full-time

Pay: 48,000.00-66,000.00 per year

Work Location: In person