We're hiring a Demand Generation Specialist to plan and execute high-impact B2B marketing campaigns that drive pipeline and revenue.
If you're data-driven, detail-oriented, and passionate about campaign performance, this is your opportunity to make a measurable impact in a fast-paced, collaborative environment.
Main Duties and Responsibilities
Execute demand generation campaigns aligned with strategic goals and target audiences.
Manage campaign calendars, timelines, and deliverables across multiple initiatives.
Support A/B testing and experimentation to improve campaign effectiveness.
Maintain and optimize marketing automation tools and CRM integrations.
Assist in budget tracking and vendor coordination for campaign-related activities.
Stay current on industry trends and best practices in B2B marketing and demand generation.
Contribute to quarterly planning and performance reviews with actionable insights.
Skills and Experience
Execution Excellence: Ability to manage multiple campaigns with precision and attention to detail.
Analytical Thinking: Comfortable working with data to inform decisions and optimize performance.
Tech Proficiency: Skilled in marketing automation, CRM, and analytics tools.
Collaboration: Strong cross-functional communicator and team player.
Creativity: Bring fresh ideas to campaign execution and audience engagement.
Adaptability: Thrive in a fast-paced, evolving environment.
Problem-Solving: Resourceful and solutions-oriented in overcoming campaign challenges.
Customer Focus: Understand buyer journeys and tailor campaigns to meet audience needs.
Time Management: Prioritize effectively and meet deadlines consistently.
Growth Mindset: Eager to learn, test, and improve continuously.
Person Specification
Demonstrable experience in B2B marketing, with a focus on demand generation or campaign management.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Proven track record of executing successful multi-channel campaigns that drive pipeline and revenue.
Strong analytical skills and experience with campaign reporting and performance metrics.
Excellent project management and communication skills.
Benefits
Applications Close Date
Equal Opportunity Statement
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