Job Description

Description

Go City is transforming the way people see and experience the world's greatest destinations.

We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business' continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.

We listen to our customers, our partners and our team, to help improve our business every day. And that's where you come in! For more information and to explore at our products, visit Gocity.com.



Go City helps travellers see the world their way - flexible, fun, and full of discovery whilst saving them money. We're a global travel brand with a bold mission: to make exploring the world smart & effortless. But we're ready to take things further - to turn a great brand into an iconic one.

That's where you come in.

We're looking for a Senior Creative Designer + Animator to join our Brand and Creative team. You'll be at the heart of redefining Go City's visual identity -- sharpening our design systems, injecting energy into how we show up in motion, and helping to build a more cohesive, creative, and collaborative design culture across teams.

You'll be hands-on, strategic, and a natural collaborator - equally comfortable concepting a campaign, crafting world-class animation, creating impactful edits from UGC or helping refine our brand guidelines so they truly sing across marketing & comms.

Key Responsibilities

Lead the creative development of projects across brand, digital, social, and campaign channels -- from concept to delivery. Elevate Go City's motion language: from playful transitions and scroll animations to full-blown brand films. Bring a unified, distinctive visual voice to everything we make -- ensuring design and animation always reflect our brand spirit. Collaborate across marketing, product, and regional teams to deliver creative that connects globally and locally. Work with our Creative Director to evolve and systemise our design processes -- improving workflows, consistency, and collaboration. Mentor and inspire our designers to think more boldly and visually. Stay curious -- exploring new tools, trends, and techniques that keep Go City at the forefront of design and motion.

Skills, Knowledge and Expertise

6+ years' experience in brand, design, or creative environments -- agency or in-house. A portfolio that blends beautiful design craft with exceptional motion and animation work. Deep understanding of visual storytelling, typography, and layout across digital and social platforms, most notably Paid Social ads & Email flows. Experience with YouTube, Out of Home and Direct Mail aren't mandatory but are nice to have. Proficiency in After Effects, Premiere, and Adobe CC (Figma, Blender, or Cinema4D a plus). Strong grasp of branding systems and how to scale them globally. A collaborative mindset - you thrive on working with marketers, writers, and developers alike. Strong interpretive capabilities that allow you to work with initiative and not require exhaustive specs. Energy, curiosity, and the drive to make a lasting mark on a growing global brand.

Benefits

Annual Go City Explorer Pass allowance Enhanced pension contributions. (5% employer) Life assurance: 4x your base salary Time off: + Annual leave: 25 days + bank holidays
+ Option to buy additional 5 days annual leave per year
+ Upgraded Family Leave
+ 1x Community day. Take a day off to give back to the community
+ Work from Anywhere for up to 4 weeks per year
Health care cash plan Personal Learning Budget & dedicated time for development EAP providing access to counselling, finance support, etc. Cycle to Work Scheme

About Go City

Go City is the world's largest multi-attraction pass company and was born in Boston and London in 1999 as Leisure Pass. In 2002, we became Smart Destinations International (SDI) and set about launching Explorer Passes in the world's best cities. In 2007 we launched the New York Explorer Pass and not long after, ranked #78 in the Top 500 of Inc. 5000 and #1 in Travel and Hospitality. In 2017, Europe's Leisure Pass Group, USA's Smart Destinations, and New York Pass came together to form the Go City brand.