Job Description

About APRIL International

APRIL International is the IPMI division of the APRIL Group specialising in international health insurance. We support over 180,000 people in more than 180 countries, helping them manage their health wherever they are in the world.

The role

We're looking for an experienced and creative

Senior Digital Marketing Executive

to join our Marketing team in the City of London. This is a

proactive role in a fast-paced environment

,offering the scope to take full ownership of campaigns, generate new ideas, and influence the wider digital strategy.

You'll play a key role in

planning and executing multichannel marketing campaigns

, with a strong focus on content, campaign management and digital performance.

This position provides excellent opportunities for

professional growth

, where your creativity, initiative, and strategic thinking will be highly valued. You will work closely with our global marketing teams across France and Asia, making this an international and highly collaborative role.

We operate a

hybrid working

model, with three days in our London office and two days working from home.

Responsibilities

As our Senior Digital Marketing Executive, you will:

Develop, implement, and optimise

multi-channel digital marketing campaigns

across paid, owned, and earned media, including PPC, social media, display, and email. Lead the

planning, production, and delivery of engaging content

that reflects our brand tone and business objectives. Support with

identifying new customer segments and modelling

to inform campaign planning and targeting. Manage and continuously improve

website performance

through SEO, content optimisation, and user experience enhancements. Oversee

reporting and analytics

, turning insights into actionable recommendations for improving reach, engagement, and conversion. Monitor

industry trends, competitor activity, and customer behaviour

to help identify opportunities for innovation and growth. Stay up-to-date with emerging tools, trends, and best practices, including

AI-driven marketing and automation.

Collaborate with internal stakeholders and external agencies

to deliver high-quality creative assets

and campaigns in a timely manner and within budget.

Qualifications & experience

We are looking for someone who has:

A degree in

Marketing, Communications, Business

, or a related field. 3-4 years of

proven digital marketing experience

, ideally within insurance, financial services, or another regulated sector. A track record of delivering

successful multichannel campaigns

that drive results. Strong

writing and editing skills

, able to create compelling content for multiple platforms and audiences. Knowledge of

SEO, PPC, social media, email marketing, content marketing, and analytics tools

(Google Analytics, Google Ads, Meta Ads, etc.). Hands-on experience with

CMS platforms and marketing automation tools

. Excellent

analytical skills

, with the ability to interpret data and translate it into actionable insights. Creative thinking and the ability to

contribute to strategic campaign development

. Excellent

communication and collaboration skills

and the ability to work with diverse global teams.
You must be eligible to work in the United Kingdom.

What we offer

You can expect to receive:

Competitive annual salary of 38,000 - 40,000 depending on experience Annual company performance-based bonus Contributory pension scheme Life insurance 25 days annual leave plus Bank Holidays Opportunities for professional growth and development in an international, collaborative environment
Click 'Apply' or email

Agne.Gacionyte@april-international.co.uk

if you'd like to discuss this role.

Job Type: Full-time

Pay: From 40,000.00 per year

Benefits:

Company pension Life insurance Private medical insurance
Work Location: Hybrid remote in London EC3N 4AH