Job Description

Senior Digital Marketing Manager
Manchester - Hybrid Working - 2 days in the office per week
Professional Services
Up to 65,000 base salary + performance based bonus
This is an exciting opportunity to join a leading name in the Professional Services Industry. Currently undergoing a digital transformation, the business is diversifying its marketing mix, scaling its brand presence, and improving lead quality across all digital channels.
The organisation is data driven, commercially ambitious, and ready to invest in the right digital leader to evolve its digital marketing strategy from a paid media heavy model into a more rounded and well balanced, multichannel digital operation.
As the Senior Digital Marketing Manager, you will play a pivotal role in shaping the company's digital growth strategy. This newly created senior position is ideal for an experienced marketer who can combine performance marketing expertise with broader digital leadership. You will manage a substantial monthly paid media budget and lead a small digital team, including some outsourced paid media support.
Responsibilities of the Senior Digital Marketing Manager:

• Develop and execute a cohesive digital marketing strategy across paid, owned, and earned channels, aligned with commercial goals and brand direction.
• Optimise and evolve high-performing PPC campaigns (Google Ads, Bing), managing a significant budget with full accountability for spend efficiency and ROI.
• Expand performance and brand reach through paid social, display, retargeting, and other emerging digital opportunities.
• Own end-to-end performance reporting and insights across all channels, continuously improving lead quality, conversion rates, and cost per acquisition.
• Lead and mentor the outsourced paid media team, setting clear KPIs, maintaining quality standards, and fostering a test-and-learn culture.
• Collaborate with creative, content, and video teams to deliver campaign assets that resonate with target audiences and support full marketing funnel performance.
• Partner with the SEO Manager to ensure a balanced inbound strategy, reducing PPC dependency and improving organic lead flow.
• Work closely with senior leadership to define priorities, challenge assumptions with data, and shape commercial strategy based on digital performance insights.

Key Skills and Experience of the Senior Digital Marketing Manager:

• Hands-on digital marketing experience, with at least 3 years in a performance driven environment.
• Proven success in managing large budgets and delivering measurable ROI across PPC and social channels.
• Strong understanding of wider digital disciplines, including SEO, CRO, analytics, and content strategy.
• Analytical mindset with the ability to translate performance data into actionable recommendations.
• Experience leading teams or managing offshore delivery partners.
• Commercially sharp, confident in making strategic decisions, and comfortable in a high-growth, fast-paced environment.
• Background in lead generation, B2C, or professional services marketing is advantageous.
• Excellent stakeholder management and communication skills.

If you are a strategic and hands-on digital marketing professional looking to make a significant impact in a dynamic and fast-paced environment, this is the role for you. Apply now to join a forward-thinking team and take your career to the next level!
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Skills Required