Lead on project management, digital implementation and performance evaluation for all brand marketing campaigns that raise awareness of hospice care in the local area
Lead on use of monthly dashboards to determine data-driven decisions around channel activity, such as best use of email database, areas most relevant in website performance, increased income opportunities to help understand best use of team skills to deliver objectives
Collaborate with Income Generation teams to develop project management, digital implementation and performance evaluation for marketing activities that help achieve organisation targets, including fundraising, retail and patient stories for new clinical funding requirements.
Collaborate with Patient Services and Community Engagement teams to best use digital channels to raise awareness of our patent journey four phases, promote Centre based and Community based patient services and develop patient information requirements and digital organisational materials.
Collaborate with People and Volunteering teams to develop digital enhancements for employer brand activities, internal communications and inspirational recruitment campaigns.
Review monthly Digital budget activity, monitoring performance and giving team recommendations back into marketing planning meetings and Executive Board updates
Together with the brand marketing team, review Key Performance Indicators (KPIs) for each channel, with the goal to inform future activities and deliver Directorate objectives through successful marketing activities
Lead and mentor two Digital Marketing Officers
Act as a Rennie Grove Peace ambassador within the community
What you will need
All candidates must have the right to work in the UK.
We do not sponsor for this role and due to the minimal hours required for this role, we cannot progress applications for candidates sponsored by another employer.
Full, current valid UK driving licence.
Access to a vehicle which can be used for work purposes.
Car insurance, including business cover
Disclosure and Barring Services Check: Basic
For an informal chat about this role contact Emma Thompson, Director of Marketing on emma.thompson@renniegrovepeace.org
Please click on the attached link for further information about Rennie Grove Peace Hospice Care - https://renniegrovepeace.org/our-care-and-support/
ARE YOU READY TO MAKE A DIFFERENCE? Click 'Apply Now'....
We reserve the right to close this vacancy early if sufficient applications are received.
To ensure fairness and consistency to select the best candidate to this role, all our applications are anonymised up until an interview has been confirmed.
Our commitment to Equality and Diversity
At Rennie Grove Peace Hospice Care we strive to continuously demonstrate our values. These values are embedded in our recruitment and selection process, and we are fully committed to equality, diversity and inclusion in both our workforce and within our culture.
If you are disabled and satisfactorily meet the job specification, we will invite you to interview. You can contact us to let us know if you need any adjustments during the recruitment process.
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.
Rennie Grove Peace Hospice Care. Registered Charity no. 1201713
recruitment@renniegrovepeace.org
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