Job Description

Wigmore Medical are a leading pharmaceutical and aesthetic distributor with over 30 years of experience in the sector. We supply clinics and medical professionals across the UK and also manage the direct-to-consumer arm of several exclusive skincare brands.

As a family-run business, we pride ourselves on our strong values, supportive culture, and long-standing reputation for excellence. We're a growing company with a lean but highly effective marketing team--built on collaboration, creativity, and a shared drive to deliver results.

About the Role

We're looking for a versatile and results-driven Senior Digital Marketing Specialist to support the growth of our core B2B business and portfolio of D2C brands. In this role, you'll work across multiple digital channels to plan, execute and optimise marketing activity--particularly paid media, CRM, and customer journey initiatives.

You'll collaborate closely with our Marketing Manager, Digital Lead and cross-functional teams to ensure our campaigns are data-led, creatively strong, and performance-focused. We're a lean, hands-on marketing team that believes in rolling up our sleeves and supporting one another--so we're looking for someone who's just as comfortable owning a campaign as they are jumping in to help a teammate.

This is a high-impact role for someone who enjoys variety, values collaboration, and thrives on getting things done.

What You'll Do

Plan, manage, and optimise paid campaigns across Google Ads, Meta, TikTok and other platforms--focusing on driving awareness, acquisition and conversion across brands. Support and execute CRM strategies (primarily via Klaviyo and Microsoft Dynamics), including audience segmentation, lifecycle journeys, and automated email flows. Help shape and improve the end-to-end customer journey across digital touchpoints--from ad click to post-purchase retention. Collaborate with content and design teams to develop effective, on-brand creative for paid and CRM campaigns. Analyse performance across channels, turning data into insights and actionable improvements. Contribute to SEO-informed content planning and CRO strategies to improve visibility and website performance. Stay current with platform updates, emerging tools, and digital best practices--bringing fresh ideas and testing opportunities to the team. Clearly communicate performance and recommendations to stakeholders. Support day-to-day marketing operations across multiple brands, adapting quickly to priorities and pitching in where needed.
What You'll Bring

5+ years of experience in digital marketing. Proven results in paid media (especially Google Ads, Meta, and TikTok) with a strong performance mindset. Hands-on experience with CRM and email marketing tools--Klaviyo and Microsoft Dynamics experience is desired. A strong grasp of customer journey thinking, digital acquisition, and retention strategies. A generalist mindset, comfortable flexing across digital disciplines (PPC, CRM, SEO, content, CRO). Excellent analytical skills with experience interpreting data, spotting trends, and refining campaigns accordingly. Collaborative and proactive--able to manage priorities across multiple brands and projects.
The role is full time, three days per week in our central London office, and two days per week from home.

Job Type: Full-time

Pay: 45,000.00-50,000.00 per year

Benefits:

Employee discount Enhanced maternity leave Free flu jabs Work from home
Experience:

Marketing: 5 years (required)
Work Location: Hybrid remote in London W1U