Job Description

Overview:

The Senior Digital Publisher will manages the publication of digital content, ensuring content is discoverable, accessible, and performs well in search and AI applications. The role will drive improvements to digital publishing using analytics, A/B testing, and collaboration with stakeholders, while training team members on publishing tools and best practices.



RSSB's website is currently undergoing a comprehensive refresh and new features to improve usability for our members are being added. The role will manage digital publishing on both the existing webpages and new webpages that are being developed. The role will also manage technical issues that arise from new webpage designs and liaise with the development team in IT and the Head of Marketing to resolve any technical or content issues when necessary.


Responsibilities:
Configure and optimise webpages using content management systems, ensuring accuracy and consistency. Manage the publication calendar to ensure timely release of digital content across all platforms and across all relevant stakeholder groups. Apply and maintain metadata and tagging standards to improve content discoverability and organisation. Implement and monitor strategies to enhance relevance and usefulness of on-site search and AI agents. Apply SEO and LLM optimisation techniques to maximise content reach and effectiveness. Use analytics tools to track content performance, user engagement, and consumption trends, providing actionable insights. Design and execute A/B tests on an ongoing basis to evaluate content effectiveness and inform publishing strategies. Collaborate with content creators, designers, and technical teams to align publishing processes with business objectives and user needs. Ensure all published content meets accessibility standards and complies with relevant regulations. Provide training and support to colleagues on publishing tools, workflows, and best practices. Manage the whole digital publishing team in the performance of their tasks, setting clear objectives and turnround times. Manage conflicting requirements and stakeholders when there are priority digital publishing tasks alongside other digital publishing tasks, sequencing priorities in accordance with business objectives and user needs. Ensure that the Content Team can act on relevant aspects of improvements that the digital publishing team have made.



Qualifications:
Experience with the Sitecore content management system. Knowledge of metadata, tagging, and content organisation best practices. Familiarity with A/B testing and optimisation techniques. Understanding of web accessibility standards and compliance. Understanding of search engine optimisation and web analytics tools. Experience in implementing new webpage features or webpages in an existing website without harming existing webpages or functionalities. Able to respond resourcefully when initial solutions are not viable, demonstrating creativity and persistence in identifying and implementing effective alternatives. Ability to coach and motivate team members to achieve positive outcomes. This includes through periods of change and transition. Communicate effectively and share thoughts and ideas through methods appropriate to the audience. Adapt and respond effectively when embracing new opportunities, change and in navigating uncertainty. Actively contribute as part of a team and work towards achieving team goals and outcomes. Take responsibility and demonstrate accountability in completing tasks and achieving objectives, actively seeking to resolve problems and identify opportunities. Committed to customer service and placing customer satisfaction at the heart of our success to ensure we deliver against our shared goals. Can work collaboratively within an evolving industry, gaining stakeholder confidence through understanding their goals and motivations and demonstrating credibility as an expert. Make timely, informed decisions taking account of the benefits and constraints involved.
We are committed to investing in our staff and offer formal and informal learning opportunities for

development

.

We value diversity

and equal opportunities in employment and are committed to creating a workplace which is inclusive to everyone. As a member of the Disability Confident Scheme

, we encourage candidates with disabilities who meet the minimum criteria, to apply for our jobs. If you have applied under the Disability Confident Scheme, please let us know in advance by emailing vacancies@RSSB.CO.UK Find out more about Diversity and Inclusion at RSSB: Rail Safety and Standards Board Careers - VERCIDA If you require any

reasonable adjustments with respect to our selection process including information in an alternative format, please contact us at vacancies@rssb.co.uk We understand the importance of

work-life balance and we offer our staff the flexibility to work within our core hours and the option to vary their location between both the office and home. If you are looking for further flexibility, speak to us at interview stage so that we can consider your request. We value our staff and we offer a competitive

benefits package to ensure our staff can achieve their best throughout their journey with us. This includes 30 days annual leave (plus bank holidays); a holiday buy and sell scheme; private medical and dental cover; a season ticket loan and travel subsidy; access to a cycle to work scheme; volunteer leave; a performance related bonus and pension.