Job Description

Salary

Circa 36,000

Contract type

Fixed Term

Location

Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

This is a fixed term

,

12 months, full time vacancy.

The VacancyAs the UK's leading dementia research charity, we're determined to stop this from becoming a reality. We're working to revolutionise the way we treat, diagnose and prevent dementia. But we will not stop there. With your support, we will keep going until every person is free from the heartbreak of dementia. We exist for a cure.



As Senior Direct Marketing Officer, you will operate with a level of autonomy, build excellent stakeholder relationships and deliver outstanding fundraising campaigns. A focus on results will be vital but how these are achieved will also form a large part of the role; considering the non-financial measures of quality in addition to more traditional measures of success.



Working with a number of teams and suppliers, you'll be delivering direct marketing activity through a range of channels and media. The programme is an evolving one with change and growth happening in a lot of interesting areas. Your role will be to help to develop the supporter engagement programme; taking responsibility for long-term projects that will improve the future optimisation of campaigns. You'll also be responsible for delivering exceptional fundraising campaigns to achieve ambitious income targets.



This is a 12 month fixed term contract, or on return of the substantive postholder, to cover a period of maternity leave.

MAIN DUTIES & RESPONSIBILITIES:

Campaign Management

Plan, manage and deliver successful campaigns across a range of channels and media. Manage projects that will improve the long-term success of campaigns. Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising. Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activity. This could include mystery shopping and call listening. Work closely with internal stakeholders across multiple teams to ensure effective processes are worked to and full campaign evaluation is possible. Continuous improvement through test and learn principles across all activity. Integration of campaigns across the charity to drive maximum value. Development of compelling communications and materials to support all activities.

People management

Management and development of the Direct Marketing Executive - Engagement. Ensure direct report has clear, SMART objectives and a development plan in place. Complete routine 1-1 meetings and annual appraisals. Ensure direct report has goals and a development plan written up which are routinely reviewed. Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to routine performance reviews.

Planning and budgeting

Input to annual planning and development of individual giving campaigns. Support in the compilation of detailed income and expenditure campaign budgets. Work with Direct Marketing Manager in developing the Engagement programme and strategy. Input to monthly forecasting and regular reporting across a range of financial and non-financial KPIs.

Finance and reporting

Ensure daily campaign tracking and reporting. Routine end of campaign reviews and analysis. Ongoing reporting on long-term success measures, such as retention, repeat giving and ROI. Invoice reconciliation and processing for timely payment. Non-financial KPI trend reporting, such as online conversions, email engagement, opt-out/in rates and quality scoring.

Additional Responsibilities:

Ensuring compliance and adherence to the most recent regulations and codes of practice is top of the agenda in all campaign activity. Engagement with competitor and sector activity; considering how any learnings can be applied to the role and programme. Keep up to date with dementia news, research developments and the work of ARUK and consider the impact on campaigns. Active involvement in direct marketing forums and groups to ensure best practice, compliance and an outward focus to duties. Undertake any other relevant duties and projects delegated by the Direct Marketing Manager in line with responsibilities of the post. Champion the principles equity, diversity and inclusion in all aspects of the role. Continuously develop professional knowledge and skills by on-the-job learning, attending relevant network groups, meetings, and conferences. Undertake any other duties, initiatives, and projects in line with the responsibilities of the role.

WHAT WE ARE LOOKING FOR:

Reporting and ability to understand complex data sets. Understanding of compliance in fundraising. End to end campaign management. Briefing and working with external suppliers. Direct marketing across a range of media and routes to market. Copy writing and proof reading. Good organisational skills and the ability to prioritise workload. Focus on results and continuous improvement. Excellent attention to detail. Excellent written and verbal communication skills and the confidence to communicate with people of all levels. Agency management skills. Project management skills. Use of CRM or database systems. Strong team player and self-motivator. Flexibility to work some unsocial hours and willingness to travel independently.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.


There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer's Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development