Job Description

Title:

Senior Engagement Marketing Manager

Department:

Product Marketing

Location:

Sheffield

Working Pattern:

Hybrid, includes 3 days each week in the office

Contact Type:

Maternity Cover - 12 month fixed term contract

Salary:

Up to 48,000 per annum



Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions.

Role overview:

We are seeking a dynamic and collaborative Senior Product Marketing Manager to lead Tes' Teacher Engagement vertical for a 12-month maternity cover. This role sits at the intersection of brand, product, and audience loyalty, owning the go-to-market strategy and performance of Tes Magazine, as well as cross-channel campaigns for Tes Awards and future teacher-facing initiatives.



You'll be responsible for growing subscriptions, increasing brand affinity and teacher engagement, and evolving the positioning of Tes Magazine as a product in our portfolio. You'll also support strategic planning and execution of the Teacher Engagement Initiative, a cross-functional priority that underpins how Tes builds meaningful, long-term relationships with teachers.



This role works closely with Global Content (Editorial), Digital, Product, Events, and Communications teams, and reports to the Director of Product Marketing.

Key Responsibilities:

1. Product Marketing Ownership

Own the marketing strategy, GTM planning, and performance of Tes Magazine (print and digital). Develop value propositions, messaging frameworks, and positioning for Tes Magazine, Awards, and related initiatives. Build and evolve the Tes Magazine subscription marketing programme (acquisition, conversion, renewal).

2. Strategic Campaign Leadership

Lead campaigns for Tes Awards and teacher-focused initiatives that strengthen brand perception and teacher relationships. Champion the Teacher Engagement strategic initiative alongside peers in Teaching Delivery, with a focus on integrated marketing programmes, brand-led storytelling, and audience experience. Partner with Events and Comms on public-facing moments and campaigns tied to awards, advocacy, and recognition.

3. Market & Customer Insight

Analyse teacher motivations, behaviours, and sentiment across products, content, and channels. Commission and interpret surveys, usage data, and qualitative research to inform strategy. Feed insight into Editorial and Product teams to support product development.

4. Cross Functional Collaboration

Partner with Global Content (Editorial) to align content and marketing strategies. Work with Digital Marketing to deliver paid and organic campaigns. Coordinate with Product and Engineering on enhancements to Tes Magazine's digital experience.

5. Performance, Reporting & Optimisation

Define and report on KPIs for subscription growth, engagement, campaign performance, and ROI. Use tools including Sprout Social, Looker, and Google Analytics to report and optimise performance. Share learnings and opportunities with internal stakeholders regularly.

What You Need to Succeed

Experience

5+ years in product marketing, audience marketing, or brand strategy. Experience growing subscription-based B2C products, ideally in publishing, media, or education. Demonstrated success delivering multi-channel marketing campaigns across digital and offline touchpoints. Proven ability to manage cross-functional stakeholder groups and work at pace.

Knowledge

Understanding of the UK teaching workforce and teacher behaviours. Familiarity with editorial product models and subscription lifecycles. Strong grasp of brand marketing, lifecycle marketing, and campaign performance measurement. Proficiency in tools like Salesforce, Looker, and Google Analytics.

Skills

Excellent copywriting, storytelling, and messaging development. Strategic thinker with strong organisational and campaign planning skills. Commercially minded with a data-led, test-and-learn approach. Empathetic, collaborative, and teacher-first in thinking and tone.

Qualifications

Degree in Marketing, Communications, Education, Journalism or equivalent experience. Additional certifications in product marketing or digital marketing (desirable)

What do you get in return?

25 days annual leave rising to 30 5% pension after probation State of the art city centre offices Access to a range of benefits via My Benefits World Discounted city centre parking Free eye care cover Life Assurance Cycle to Work Scheme EAP (Employee assistance programme) Monthly Tes Socials Access to an extensive Learning and Development menu

Who are Tes?

Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management.



Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.



Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine.



Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai.



We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.



Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability. We invite applicants to contact us directly to identify any additional support required.

www.tes.com/tesglobal