To be the world's most trusted global payroll partner, simplifying pay for all employees.
Our Mission
Empowering global workforces with seamless, compliant, and innovative payroll and payment solutions, enabling businesses to thrive in a connected world.
Our People
Our fundamental beliefs at CloudPay are built on core values of professionalism, passion, empowerment, innovation, and teamwork. We value our employees and strive to create a great workplace where everyone is valued, heard, inspired, and encouraged to bring their authentic selves to work. We're committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.
What makes this role exciting
CloudPay has a full-time position for a Senior Event Marketing Manager who can lead our event program in the US and Europe. You'll lead the event planning process, collaborating with key business stakeholders to plan and execute CloudPay's participation in key industry conferences as well as alliance partner and customer events in the US and Europe. You'll bring new ideas and best practices aimed at making an impact - attracting, engaging and delighting event participants while introducing them to our industry-leading global employee pay solutions.
The right person for this role will be a creative self-starter with experience managing events from beginning to end: defining goals and objectives; shaping booth content; organizing ancillary events (dinners, receptions, co-marketing activities, etc.); collaborating on pre- and post-event marketing campaigns; managing budgets; reporting results; and overseeing logistics and outside contractor/vendor management.
Main responsibilities
Manage the successful execution of the annual CloudPay event program, including trade shows, alliance partners and customer events in Europe and the US
Identify trade show sponsorship opportunities, ensuring selected events align with target audiences and support larger corporate marketing strategy and sales goals; maintain and publish annual event calendar
Lead the event planning process - in collaboration with Content Marketing, Demand Generation, Alliance Partners, Business Development and Sales - to define clear goals and objectives for each event
Oversee all aspects of event execution, including messaging, booth design, signage, hand-outs, giveaways, in-booth presentations, multi-media, ancillary events (dinners, receptions), staffing and travel, lead management, onsite logistics (set-up and tear-down), and staff training
Complete post-reporting of each event to ensure continuous improvement and optimisations, including debriefing sessions, the preparation of reports, insights on ROI, and the closeout of all billing details
Review and research future events for sales and marketing opportunities, and provide recommendations to management regarding webinar and trade show selection
Oversee budget allocation for selected events. Ensure event/project budgets are tracked and that we execute initiatives within scope and on budget
+ Assist with the lead management process following events to ensure complete visibility of event results and sales pipeline contribution
Other duties as assigned.
Experience needed for this role
Bachelor's degree in Marketing, Business, Communications, or comparable education/experience.
Extensive relevant experience in event/meeting planning or similar marketing program management; B2B technology / SaaS organisation a plus
Comfortable working in a dynamic, fast-paced, high-growth environment
Strong planning and organisational skills; experience with project management tools such as Monday.com, SmartSheet, Wrike, Trello, Basecamp or similar
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organisation, both internally and externally.
Ability to analyse the success of each event and propose creative new improvements to the attendees' experience. Strong Excel skills preferred.
Knowledge of event registration and webinar software is helpful, e.g., EventBrite or similar
Experience with marketing automation platform (Hubspot, Marketo, Pardot) a strong plus
About you and Our core values
Taking ownership, working with integrity and respect
Being a team player is key to our culture
Solution and customer-focused
Great initiative with the goal of excellence in achieving results
Dedicated to developing and always looking for continuous improvements
Be creative, be committed, be engaged and enjoy what you do
United Kingdom Package and benefits
Competitive Salary
Competitive vacation allowance
Calm app
WFH Allowance
Life Assurance
Private Medical Insurance
Cycle to Work Scheme
EAP
Eye Tests & Glasses Contribution
Simplyhealth Enhanced Health Plan
Pension Scheme
Give-As-You-Earn (GAYE)
Employee Referral Program
CloudPay NOW
Paid Volunteering days
Marriage Leave
Bereavement Leave
Vacation Purchase Plan
CloudPay is committed to being an equal opportunities employer.
The CloudPay culture is built upon on five core values, from which we develop our service, our technology and our business strategies. Our fundamental beliefs are a promise to our employees, customers and partners, built on the core values of professionalism, passion, empowerment, innovation, and teamwork.
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