Job Description

What you'll bring to the team:

A job with Merlin isn't like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don't trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests' experiences are the best they can be.



Ready to build unforgettable experiences? We are seeking a Senior Global Experience Manager for one of Merlin's much-loved branded attractions - LEGOLAND. This role is responsible for bringing the LEGOLAND brand to life through innovative brand experiences that immerse guests in the world of their favourite IP, LEGO. The role will work alongside internal and external partners to deliver a funnel of compelling products that delight LEGO fans of all ages and fuel future growth of Merlin.

Main Responsibilities

Experience Strategy & Funnel: Assist in developing and maintaining a pipeline of medium to long-term opportunities aligned with the LEGOLAND brand strategy, focusing on both product and marketing needs. Product and Experience Development: Linked to the CAPEX & Cornerstones plan, support the development of briefs for Merlin Magic Making and partner agencies, ensuring they lead to compelling consumer propositions. Support the board paper process to secure buy-in for these propositions. Innovation: Work alongside the Merlin Magic Making (MMM) to explore and implement new ideas, platforms, and technologies that enhance the LEGOLAND brand and meet evolving customer needs. Cross-Functional Collaboration: Engage in matrix working and build partnerships across Merlin and with external agencies to ensure the experience strategy is integrated across all customer touchpoints. Collaborate with the LEGO Brand Park & Experience team to align joint priorities and foster a culture of collaboration. Brand Governance: Assist in ensuring adherence to brand guidelines across the LEGOLAND estate by providing clear guidance, easy access to assets, and supporting a well-embedded approvals process.



Qualifications & Experience:
Bachelor's degree in marketing, business, or related field. 7-10 years of relevant experience in innovation, product development, or customer experience strategy, preferably within a global brand or the leisure/entertainment industry. Proven track record in leading cross-functional teams and managing partnerships with internal and external agencies. Background in innovation and leveraging new technologies or platforms to enhance brand experiences. Experience working on brands that activate globally with an understanding of cultural nuance preferred given the scale of the Merlin business. Ideally experienced in working with a partner IP/brand, with an understanding of how to create mutual value and ensure adherence to partner brand guidelines.

Benefits:

We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days' holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

Pay Range: Competitive