Job Description

Senior Insights Analyst

Location:

Old Trafford/London Office

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.




We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

The Purpose

Manchester United is seeking a talented and driven individual to join our Commercial Division within the Commercial Operations department. The Senior Commercial Insights Analyst will report Commercial Effectiveness Manager.


The Senior Commercial Insights Analyst will take an innovation-led approach to uncovering key insights that drive growth across the Club's commercial ecosystem and deliver industry-leading marketing effectiveness.



In this role, you will work closely with stakeholders across the club to identify challenges and opportunities. A key part of the role involves working closely with the Sales & Partnerships team, supporting partner activation, campaign planning, and retention through data-driven insights.



The ideal candidate will bring a strong background in data analysis and insight generation, with deep expertise in geo-demographic, behavioural, and transactional data. You should be skilled at identifying meaningful trends and delivering compelling narratives that inform commercial and strategic decisions. Proficiency in managing multiple projects, using a range of data sources and tools, and presenting complex findings in a clear and engaging way is essential. We're looking for someone with a genuine passion for data, strong attention to detail, and the ambition to become a reliable, go-to expert for fan and business insights across the club.

The Role

Lead the analysis of complex datasets to deliver strategic insights and clear, actionable recommendations that inform commercial decision-making. Manage and develop a suite of dashboards and reporting tools that deliver timely, accurate and relevant business and consumer intelligence. Create engaging, easy-to-understand visualizations and presentations that bring data stories to life for non-technical stakeholders. Extract, clean, and transform data from a range of sources, including internal data warehouses and third-party tools. Work closely with brand and marketing teams to deliver fan segmentation strategies, brand tracking studies, campaign analysis and other key initiatives. Promote the use of data-driven thinking across the organization, championing best practices and raising data literacy. Monitor and report on industry trends, fan behaviour, and business performance to support longer-term planning and innovation.

The Person

Previous experience in a data and insights-focused role, ideally within the sports industry or a large-scale direct-to-consumer organisations. Previous experience managing and developing people. Strong ability to set strategic direction, determine priorities, and guide analytical work. Excellent organisational skills, with the ability to manage multiple concurrent projects effectively. Demonstrated success in cross-functional collaboration, working across departments to achieve shared goals. Maintains high standards of quality, with strong attention to detail and robust quality assurance practices. Skilled in translating data insights into strategic recommendations that drive revenue, operational efficiency, or fan experience improvements. Confident presenting complex insights to non-technical stakeholders in a clear and compelling way. Comfortable operating at both strategic and tactical levels, with a proven ability to thrive in ambiguous, fast-paced environments. Highly numerate, with the ability to interpret and work with complex datasets including demographic, behavioural, and transactional data Strong expertise in conducting in-depth data analysis and producing high-quality, insight-led outputs. Experienced in building impactful data visualisations that communicate insights and tell meaningful stories about Manchester United fans Solid understanding of the sports and entertainment industry, including teams, venues, fans, and broader industry trends. Proficiency in Microsoft Excel and PowerPoint. Experience using Microsoft PowerBI Solid knowledge of digital and web analytics, with hands-on experience using Adobe Analytics, Google Analytics, or similar platforms.

Personal Attributes:Leadership and people management capabilities. Excellent communication skills, both written and verbal. Analytical, strategic thinker with a problem-solving mindset. Self-starter who is resourceful, independent, and takes initiative. Strong time management and prioritisation skills, able to handle competing demands. Hands-on, pragmatic approach to getting things done. Proactive, curious, and innovative mindset. High attention to detail and commitment to quality.

What We Offer:

At Manchester United, we recognize that our people are at the heart of our success. That's why we offer a range of rewards designed to support your professional and personal well-being:

Annual incentive scheme

Wellness Support

with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace

Exclusive Discounts

through our United Rewards platform, giving you access to exclusive deals from the club and partners

Gym Facilities

in our onsite locations and opportunities for regular social events and team-building activities

Enhanced family Leave Benefits

and an opportunity to purchase additional holiday days

Enhanced Career Development

with access to professional learning platforms like LinkedIn Learning, and internal training programs

A Supportive Work Environment

that values diversity, equity and inclusion, and individual growth

Our Commitment to You:

At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

If this sounds like the perfect role for you, please submit your application by Thursday 10th July 2025.

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. Your personal data will be processed on MU's behalf by Korn Ferry