Job Description

Location

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:

Zurich, London, Berlin


Marketing

In short

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As the Senior Lead Retail Marketing you will work closely with the Regional Head of Brand Experience and Global Head of Retail Marketing to bring On's global Retail Marketing vision to life across the EMEA Region. You will lead a team to elevate our brand across wholesale and DTC Retail through compelling marketing strategies, concepts and experiences.

Your Mission

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Build, develop, and lead a high-performing EMEA Retail Marketing team, fostering a culture of collaboration, innovation, and excellence across B2B, WHS retail environments, and Visual Merchandising. Shape On's retail brand experience for EMEA, working closely with Global Retail Marketing to adapt and implement innovative retail concepts (services, formats, campaign activations, and in-store experiences) tailored to regional market needs. Translate and execute On's global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives. Own the DTC Retail Marketing Plan across Regional Flagship, Chapter, and DMS stores--developing and delivering a compelling campaign calendar and localized brand moments that drive engagement and loyalty. Adapt and scale global toolkits to empower EMEA retail marketing and brand activation teams while ensuring consistency with On's global framework and identity. Drive omnichannel integration across DTC and WHS, identifying opportunities to enhance the customer journey and elevate the On brand across all touchpoints. Lead with a strategic and solution-oriented approach, proactively addressing challenges while fostering an inclusive and dynamic work environment. Collaborate cross-functionally with internal stakeholders across Marketing, Sales, and Retail to align strategies with regional business goals, ensuring seamless execution and impact. Streamline and enhance processes to optimize the efficiency and effectiveness of EMEA retail brand initiatives. Uphold and evolve On's brand aesthetic and identity, ensuring consistency and excellence across all regional retail executions.

Your story

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Extensive experience in retail marketing, with a proven track record of developing and executing successful, EMEA-specific brand strategies. Proven leadership capabilities, with a track record of building, inspiring, and managing high-performing teams across diverse markets. Deep expertise in retail marketing, with solid brand-side experience, bringing a creative and solution-oriented mindset to strategy and execution. Strong understanding of the EMEA retail landscape, including consumer behavior, market dynamics, and regional nuances that shape retail marketing success. A keen eye for design and aesthetics, ensuring all retail initiatives are visually compelling and aligned with On's brand identity. Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners. Proven success in managing agency partnerships and executing impactful marketing activations across diverse markets. Thrives in a fast-paced, dynamic environment, adapting quickly to change and driving continuous innovation. Ability to lead direct and indirect teams in a highly matrixed, international organization. Strategic thinker with creative problem-solving skills and strong business acumen. Willingness to travel within EMEA (approx. 20%) based on business needs. A positive and energetic leader, fostering a strong team spirit and inspiring those around you to reach their full potential.

About the Team

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Our Retail Brand Marketing team is passionate about building strong brand presence and driving customer engagement across every retail touchpoint. We leverage strategies, creative campaigns and build on consumer insights to craft memorable retail experiences that resonate with shoppers and elevate brand presence. Being a sportswear brand we are a fast paced company with a high tempo but with huge amounts of positive energy and passion for what we do.

Most lived Spirit in our team

Explorer

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Explorer

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Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Zurich

Just by the banks of the Limmat you'll find our largest global hub in Zurich West - On Labs - where you can hike up 12 floors through our custom-built spiral trail.


Forrlibuckstrasse 190,

8005

Switzerland

London

Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world's most loved cities for good reason.


12 Fleur De Lis Street,

E1 6DB

United Kingdom



Peter
GLOBAL MARKETING LEAD, ZURICH
We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative... so you can really bring in those ideas and then drive the whole content forward that we're creating.

What we offer

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On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.



On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

What to expect

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We want to set everyone up for success, so here's the lowdown on how we hire. Our process is a two-way street - bringing you into our culture, while helping us learn how you think.



Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.



Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine - it creates that 'Wow' moment.

Step One

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It starts with you...

You'll start by submitting your application to a specific role.



We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.