Job Description

YOUR OPPORTUNITY
To champion, promote and deliver best in class Earned Media (PR) and Influence strategies and activations, embedding St-Germain and Martini into the cultural conversation and zeitgeist.
You will help steward two icons in the aperitif space: ST-GERMAIN, the original elderflower liqueur beloved for its fresh-picked floral profile and modern spritz culture; and MARTINI, the Italian standard-bearer for vermouth and sparkling wines synonymous with timeless aperitivo and convivial style. As Senior Manager, PR & Influence (Global), you'll join an entrepreneurial team and report to the Global VP of Brand PR, Influence & Partnerships for the Bacardi portfolio. You will be responsible for developing PR & Influencer strategies for local deployment, leading local brand activations and PR campaigns, and managing evergreen activities for key markets around the world.
ABOUT YOU
This role is for an experienced communicator who has a track record in managing multiple stakeholders and is a confident self-starter in their work style. You are a doer and an executor. Not a delegator. You approach projects in a collaborative solution-oriented mindset working in cross-functional teams within a global business matrix. Someone who gets things done, executes with excellence and can manage multiple projects at one time.
RESPONSIBILITIES
WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE:

• To champion, promote and deliver best in class Earned Media (PR) and Influence strategy, plans and execution that embed St-Germain and Martini into the cultural conversation and the hearts and minds of consumers.
• Work within small but dynamic Global Brand PR and Influence team creating best-in-class PR, global partnerships and influence campaigns.
• Day-to-day Brand PR and Influence lead for St-Germain globally, including leading global campaigns with talent and partnerships as well as developing plans for key markets including the US, UK and France. Service as day-to-day support for Brand PR and Influence for Martini, reporting into a Global Director.
• Sitting across our Aperitivo portfolio, be the steward across both brands for external and internal communications, ensuring messaging alignment/differentiation and developing trade media strategies, working closely with Corporate Comms and Commercial Leads.
• Develop the PR and Influence strategy for local deployment, leading local executions of campaigns, and managing evergreen PR & Influence activities across key markets.
• Lead multiple PR agency relationships across key markets and have the gravitas to operate at senior level in a matrix global organisation
• Partner with Brand PR Leads, Global Brand Teams and regional Brand Teams to lead the annual PR and Influence strategy and activity calendar, as well as goal setting and measurement & evaluation.
• Source and vet new brand partnership opportunities, leading through the line execution and manage the ongoing relationships.
• In addition to brand tentpole moments, develop in partnership with agencies annual plans to ensure a steady stream of media and influencer coverage year-round through hardworking and creative press office plans to drive share of voice for St. Germain and Martini
• Develop and manage top-tier influencer and talent relationships to support integrated brand campaigns.
• Work closely with IAT to execute creative, integrated, and innovative activity that drives scale and impact.
• Draft succinct and compelling press materials and brand narratives. Develop key messaging, briefing and media training for executives, brand ambassadors or talent spokespersons to ensure soundbites are compelling for media for the target audience. Work closely with Global Brand VP, Brand Directors and Creative Directors on campaign development/IATs, developing messaging, project management, budget management.

SKILLS
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• Proven ability to think strategically and expertise in delivering culture-defining PR, Influencer and Comms work for portfolio brands, executing brilliantly to build brand awareness and allure.
• This role is for a leader who is a doer. Not a delegator. This is role is for an executor and someone who is not afraid to get hands dirty and approach projects in a collaborative manner working in cross-functional teams. Someone who gets things done, plans and executes with excellence, can lead and manage multiple projects at one time and who has a good sense of humour.
• Must have a solid foundation and experience working at a PR & Influencer agency (this is required).
• Ability to travel and be in person for activations across our key markets.
• An experienced strong communicator with the ability to manage multiple-stakeholders; you'll have a track-record in working with Executives, Brand Spokespeople, A-list Talent, Ambassadors and Influencers/Creators to deliver outstanding PR campaigns, ensuring alignment and understanding and buy-in.
• Strong network of talent, influencers and global agency contacts, to develop and activate within integrated campaigns building on brand cultural relevancy.
• This person knows how to advise and execute and has a solid foundation across traditional public relations, digital and video communications; social and influencer strategy, culture marketing and global partnerships to ensure our brands use the most modern PR methods.
• You'll have experience with and an understanding of the media landscapes in EUROPE and AMEA (Asia, Middle East & Africa), with some key markets including U.K. France, Spain, U.A.E. as well as understanding PR and Influence restrictions for dark markets. Having a rolodex of strong media contacts is a plus.

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PERSONAL QUALITIES
SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

• A true cultural connector: you are chronically online and have your finger on the pulse of culture. You are passionate about popular culture, the latest trends and delivering great work that is creative, while delivering on the business objectives.
• Embodying a Founder's mentality; an entrepreneurial spirit with the ability to be self-directed are highly prized qualities in this team.
• A confident self-starter with solid PR and Influence experience (+8 years). Candidate must be able to work autonomously, leading projects and reporting back into various teams across Brand and Comms on progress, issues and successes.
• Personal traits including gravitas, strongly articulate, tenacity, creativity, self-driven, detail-oriented, and the ability to connect the dots and get things done.

LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Skills Required