Job Description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Digital Product Performance.


This role will lead Liverpool FC's conversion rate optimisation and digital performance strategy across the club's commercial digital channels. Reporting directly to the Director of Digital Product Management, you will define and deliver the experimentation and personalisation roadmap, oversee governance for testing and digital brand standards, and provide strategic direction for optimisation tools such as Dynamic Yield, ContentSquare, and Hotjar. You'll translate behavioural data into actionable insights that shape the product backlog and influence commercial priorities, while managing a small multi-disciplinary team. The role also includes regular performance reporting to senior stakeholders and ensures that user experience enhancements, delivered via third-party design partners.

What will you be doing?

Testing & Experimentation

Lead CRO and usability testing strategy across digital platforms. Manage A/B and multivariate testing programmes. Align testing with business goals and ensure ethical, on-brand execution. Use tools like Dynamic Yield, ContentSquare, and Hotjar to drive optimisation. Deliver insights to improve customer journeys and conversion rates.

User Experience & New Features

Identify UX pain points and improvement opportunities. Review and approve wireframes, prototypes, and user flows delivered by third-party UX design partners.Ensure high-quality wireframes, prototypes, and user flows. Apply UX standards to SSO, OneTrust, and MarTech solutions. Govern digital brand consistency across platforms and partners, in collaboration with external design resources.Maintain brand guidelines and component libraries. Coordinate UX and CRO workshops with internal stakeholders and agency support.

Product Management & External Agencies

Own strategy and governance for UX/CRO tools. Manage relationships with CRO/UX agencies and third-party resources. Stay up to date with UX, CRO, and MarTech innovations. Ensure quality and knowledge transfer from external support.

Planning, Reporting & Analysis

Report UX and CRO performance to senior stakeholders. Analyse customer behaviour and journey data. Track key metrics like conversion, engagement, and NPS. Share test results and drive implementation across teams. Collaborate with analytics for data-driven UX improvements.

Leadership & Team Development

Lead and mentor a multi-disciplinary team focused on CRO, analytics, and digital performance.Promote a test-and-learn culture. Build strong cross-functional partnerships.

Who are we looking for?

We're looking for a seasoned digital leader with significate, recent of experience in UX, CRO, or Digital Product Management, ideally within a high-traffic e-commerce environment. You'll have a proven track record of leading UX and CRO teams, establishing governance frameworks, and ensuring brand consistency across multiple platforms. Your expertise spans A/B and multivariate testing, personalisation technologies (e.g., Dynamic Yield, Optimizely), and advanced analytics using tools like Google Analytics and BI platforms. You'll be confident managing external agencies, driving Agile product development, and translating data insights into impactful UX solutions. Experience overseeing third-party UX delivery is essential, with a focus on strategic direction, performance optimisation, and brand alignment. Proficiency in design tools such as Figma, Adobe XD, or Sketch is beneficial for reviewing and guiding external work, along with strong stakeholder management and the ability to influence senior leadership. Experience in sports, lifestyle, or fan-driven ecosystems, multi-language e-commerce, and digital accessibility is highly desirable.

Why should you apply?

This is a full-time permanent role working35hours per week. Your main base will be our Liverpool City Centre Office on Chapel Street.


To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.



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