Job Description

Description

Band:

L4


The Senior Manager, PPC/Biddable will manage Paid Search for our new in-house PPC Team with a dedicated focus on the Central Eastern Europe region.



You will collaborate closely with the wider search team, regional marketing teams & media partners to drive exceptional results across Paid Search, PMAX, UAC and Apple Search Ads.

This role combines strategic oversight with hands-on campaign optimisation and data-driven analysis to boost performance through testing, reporting, and continuous improvement.

Key Responsibilities

Paid Search Strategy:

Lead the development and execution of the Paid Search strategy across CEE delivering campaigns reflecting regional market nuances which align with broader marketing goals.

Collaboration & Stakeholder Management:

Cultivate strong relationships with our regional marketing teams and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact.

Campaign Management & Optimisation:

Manage and optimise day-to-day campaigns, supporting both new and ongoing titles.

Testing:

Lead A/B testing across bidding, creatives, and platforms to improve subscriber acquisition KPIs (CVR, CPA, etc.).

Cross-Channel Data Analysis:

Use outputs from multi-touch attribution (MTA) to supplement in-platform data optimisations and inform testing and budget distribution.

Reporting & Communication:

Prepare and present weekly performance updates, offering clear, concise summaries of key metrics and actionable insights to internal stakeholders.

Skills, Knowledge and Expertise

Paid Search experience:

Proven track record in Paid Search, including hands-on experience within streaming/TV or a media agency and managing multi-market campaigns.

Experience across different campaign types:

Able to manage campaigns across Search, UAC, Apple Search Ads (ASA), Performance Max and Demand Gen.

Expertise in Paid Search tools and best practices:

Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Skai).

Passion for digital marketing and entertainment:

Strong interest in the digital marketing landscape, particularly within the entertainment industry.

Strong analytical and data-driven mindset:

Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation.

Effective communicator with commercial acumen:

Clear communication skills, capable of translating data into prioritised actionable insights based on business objectives

Language skills required:

Fluency in

English and Polish.

Additional relevant local languages in the region are a plus.

About SkyShowtime

SkyShowtime is Europe's newest streaming service. A joint venture of Comcast and Paramount Global, SkyShowtime brings together the best of Hollywood and local entertainment in one place.

From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME, Sky Studios, and Peacock to SkyShowtime Original series, SkyShowtime is Europe's new home for premium entertainment.

Launched across all of its markets in 2023, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Amazon Fire TV (selected markets), Android devices, Android TV, Apple iOS, tvOS, Google Chromecast, LG connected TVs, Samsung Smart TVs, and through its website www.skyshowtime.com.

We continue to build a team of values-led people leaders who understand the power of creativity and shared responsibility, a team that is restless and relentless in seeking new ways to improve and win.

Our hiring process

Stage 1:

Applied

Stage 2:

Review

Stage 3:

Interview

Stage 4:

Hired