Job Description

Description

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Location:

Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.


Want to work in a team that drives the data and insights behind the RuneScape Franchises?


As part of the Marketing team, you'll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond.


As a Senior Marketing Analyst (12-14 month maternity cover), you'll be a subject matter expert responsible for delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You'll also play a key role in improving analytics processes and supporting team development through knowledge sharing and best-practice guidance.

What you'll be doing:

Provide actionable market and player insights to address key strategic & tactical questions Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools Analyses A/B and multi-variate tests, communicate results and provide recommendations. Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources. Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis Present analysis conclusions to business stakeholders in a clear and practical way. Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables * Conduct effective analysis while adhering version control, documentation, and reproduction