Job Description

Job Title:

Senior Marketing and Communications Officer

Location:

Hybrid remote with minimum 2 days per week in office, Pembury

Salary:

27,000 - 29,000 (depending on experience)

Contract:

Permanent

Hours:

37 hours per week

Closing date for applications:

Friday 23rd May 2025

Are you a skilled marketing professional ready to make a meaningful impact?

Aspens is seeking a creative, driven Senior Marketing and Communications Officer to help promote our services, fundraising and activities that transform the lives of autistic people, those with a learning disability and their families.

You'll develop and deliver engaging campaigns, manage communications channels, and create content that aligns with our brand voice. Collaborating with teams across Aspens, you'll drive audience engagement and support income-generation activities.

This is the job for you if you have excellent communication skills and know how to bring a story to life. You'll be confident using digital channels to engage with a range of audiences, as well as traditional methods.

Join us at Aspens and help make a difference. Apply today to become part of our inspiring mission!

About Aspens

Aspens is a charity that provides high-quality person-centred care and support to individuals on the autism spectrum and with learning disabilities, and their families. We provide an integrated network of services and support across the South-East to empower individuals to lead their lives as independently as possible.

We support children, families and adults across Kent, East Sussex, West Sussex, Brighton and Hove, Surrey and the London Borough of Bexley. Our services include registered care homes, supported living, community outreach, day services, children and young people's groups and support, specialist support, and online support for families and carers across the South-East.

Aspens has three charity shops in Bexhill, Crowborough and Paddock Wood and online stores on eBay, Etsy and Vinted. We also have The Bluebell Cafe and animal farm and a pre-loved donations centre in Pembury.

Purpose of Role

This role will work with direction from the Marketing and Communications Manager to deliver marketing campaigns to raise awareness of and promote Aspens' services, income-generation activities including fundraising, retail and hospitality, and recruitment; engage with our internal and external stakeholders; and reach new audiences. A key part of the role will be internal 'customer' support, collaborating with departments across the charity to meet shared goals in line with Aspens' strategic objectives.

Key Responsibilities

Campaign delivery

Collaborate with the operations, fundraising, retail and recruitment teams to create and deliver comprehensive marketing campaigns to promote Aspens' services, shops/e-commerce, hospitality, events and recruitment and meet shared goals in line with the charity's strategic objectives.

Create and deliver internal comms campaigns to drive engagement and increase retention of staff.

Monitor and evaluate campaign performance by reporting on agreed objectives and KPIs.

Content Creation

Develop relevant and engaging content to be utilised across channels, including, but not limited to website, social media, internal channels and email, in our shops, Bluebell Cafe and the community to reach new and existing stakeholders.

Graphic design - production of assets for marketing purposes.

Developing marketing and comms bank of photos and video; photography and videography at events.

Working with external companies to produce marketing collateral (signage, banners, artwork, leaflets, branded items etc.) and managing stock levels of marketing materials.

Review all materials to ensure alignment with Aspens' brand guidelines and tone of voice.

Channel Management

Under direction from Marketing and Communications Manager manage internal and external channels. External channels including, but not limited to: Aspens' website and linked bookings sites; charity social media channels (Facebook, Instagram, LinkedIn and TikTok); supporter communications (Mailchimp). Internal channels including, but not limited to: Staff intranet and staff newsletter (Mailchimp)

Brand Awareness

Under direction from Marketing and Communications Manager promote Aspens and the impact of our work to relevant stakeholders and audiences. This includes digital and traditional advertising, management of Awards nominations, PR and media.

Audience Insight

Utilise audience data to develop understanding of audiences.

Carry out research to monitor and keep up to date with marketing and charity trends and best practice to support audience engagement.

Share insights with Marketing and Communications Manager.

Events

Collaborate with the Business and Income Generation Team to support the planning and promotion of events and represent Aspens at events, some of which may require evening or weekend attendance.

Team Working

Work closely with Marketing and Communications Manager and Business and Income Generation Team and build strong relationships with teams across the organisation.

Other

Occasional travel to other offices, services and shops across Aspens' region.

Administration tasks as required.

Person Specification

Demonstrate close alignment to Aspens' values

Excellent written and oral communication

Commercial awareness - understanding of business operations and the ability to think strategically about how decisions impact performance and profitability

Goal-oriented mindset

Excellent relationship building and people skills

Creative, with lots of ideas for engaging content

Numerate and data-driven

Ability to prioritise workload effectively

Self-motivated, with the ability to work independently and within a team

Proactive approach, ability to come up with creative solutions

Excellent attention to detail

IT skills including Microsoft Teams, Word, Powerpoint, Canva, Mailchimp, Xcel, Google Analytics, Google Ads

Graphic design skills

Photography and videography skills

Ability to edit websites/intranet

A degree of flexibility to work occasional evenings and weekends if required

Experience

At least two years' experience as a Marketing/Communications Officer/Executive, ideally within the charity sector Experience in planning and delivering integrated marketing campaigns Experience of managing a range of marketing channels including social media, websites and internal platforms Experience of engaging different stakeholders. Proven track record of achievement in meeting or exceeding targets, with clear examples of delivering results against set objectives

Essential Training and Qualifications

A Levels or equivalent

GCSE English at grade C (or above).

Desirable Training and Qualifications

A degree level qualification in Marketing/ Communications or a related field

What you can expect from us:

Fantastic paid training

and career progression opportunities (including recognised qualifications in health and social care)

Paid DBS

(we will recover the cost should your employment terminate for any reason, other than redundancy, before passing your probation)*

Flexible work arrangements

with opportunities to take on additional bank shifts too

30 Days Annual Leave

(including Bank Holidays) / Pro rata dependent on hours. Annual leave entitlement increases with length of service

Nest Pension

and Death in Service Benefit

Dedicated Employee Assistance Programme

and Access to Mental Health First Aiders

Aspens High Street Stores

-20% discount on all items for Aspens' staff

Bluebell cafe-

Discounted staff menu available

Refer a Friend scheme

, so you can earn up to

250

for every person you refer to work for Aspens Recognition schemes, including '

Employee of the Month

'

How to Apply:

Simply click 'Apply now' and one of our team will be in touch to discuss the role.

Any offer is subject to an enhanced Disclosure and Barring check, which we will complete on your behalf if you don't already have one, and satisfactory employment references. We will consider job share and part time arrangements for all posts in line with the needs of the Charity.

Equal Opportunity Statement

At Aspens Charities, we are committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals, including those with disabilities and those who are likely to be underrepresented in Aspens' workforce, such as sex/gender, minority ethnic group, religion, belief, sexual orientation, age, as well as abilities. We believe that a diverse team leads to better outcomes and a more enjoyable work environment where everyone feels valued, heard, and has an equal opportunity to thrive.

As a Disability Confident employer, Aspens Charities is dedicated to supporting and promoting the recruitment, retention, and career development of people with disabilities. We recognise the value and contributions that individuals with disabilities bring to our organisation.

Accessibility and Accommodations

We are committed to providing an accessible recruitment process for all applicants. If you require any accommodations during the application or interview process, please let us know.

Job Types: Full-time, Permanent

Pay: 27,000.00-29,000.00 per year

Work Location: Hybrid remote in Royal Tunbridge Wells TN2 4QU

Application deadline: 23/05/2025