Job Description

Senior Marketing & Content Officer
Reports to - Marketing Manager, Brand
Salary - 28,500 per annum
Permanent
Role Purpose
The Senior Marketing & Content Officer is responsible for the creation, scheduling, and publishing of engaging content across Theatre Royal Plymouth's digital and physical channels. Working under the Marketing Manager (Brand), the role manages TRP's social media accounts, website, FOH and car park screens, and contributes to organisational campaigns, email marketing and digital content production. The postholder ensures TRP's voice is consistent, creative, and impactful, supporting the delivery of campaigns and wider organisational initiatives.
Principal Responsibilities

• Lead on the day-to-day management of TRP's social media channels, ensuring content is planned, scheduled, and delivered to a high standard.
• Act as day-to-day guardian of TRP's digital voice, ensuring all social media and digital outputs reflect the organisation's values, reputation, and strategic positioning.
• Demonstrate creativity in content creation and digital storytelling, ensuring TRP's social media, screen content and emails are distinctive and reflective of the brand.
• Oversee TRP's FOH digital screens and car park screens, ensuring content is accurate, timely, and aligned with campaigns and organisational activity.
• Create and manage digital content (copy, graphics, short-form video, photography) for TRP's channels in line with brand guidelines.
• Build, test, and send marketing emails in support of campaigns and organisational initiatives, ensuring accuracy and accessibility.
• Write compelling copy in line with TRP's brand tone of voice to support organisational initiatives and campaigns.
• Support the Marketing Manager (Brand) in delivering content strategies for organisational campaigns (fundraising, memberships, Creative Communities, Artist Development, F&B, workshops).
• Collaborate with Marketing Officers to ensure production campaigns are supported with strong social media and digital content.
• Monitor engagement across TRP's social media and digital channels during working hours, responding appropriately and escalating sensitive issues when required.
• Identify risks or issues in TRP's social media or content activity, taking corrective action where possible and escalating to the Marketing Manager (Brand) when required.
• Maintain TRP's digital asset and photography library, ensuring content is organised and accessible.
• Keep up to date with emerging digital platforms, content trends, and technologies, making recommendations to enhance TRP's digital engagement.
• Provide content and digital expertise to colleagues across the organisation, ensuring their projects are effectively represented across TRP's channels.
• Ensure all content reflects TRP's values, tone of voice, and commitment to inclusivity and accessibility.

Principal Tasks

• Schedule and publish social media content across TRP's channels, ensuring consistency of tone and brand.
• Oversee digital advertising content on Meta, Google Performance Max etc. both internally and via media buyers.
• Creating exceptional digital content (video and photography) to support the deliverance of TRP's core objectives.
• Oversee the organisation of digital equipment and media studio.
• Draft copy and create or edit content for social media, email, and venue screens.
• Produce and schedule FOH and car park screen content for all productions, campaigns, and organisational activity.
• Build and deliver email campaigns, working with the Marketing Manager (Brand) to ensure messages are targeted and effective.
• With the Marketing Manager (Brand) support and deliver organisational campaigns.
• Collate and share analytics on the performance of social media, email, and screen activity, providing insights and measurable outcomes to the Marketing Manager (Brand).
• Work with the Design Manager to ensure content outputs are visually consistent and brand aligned.
• Liaise with external content creators and suppliers (photographers, videographers) where required.
• Participate in TRP's social media community management strategy and be included in the out of hours on call rota.

Accountability

• Guardianship of TRP's digital voice and reputation across social media and content channels.
• Quality, consistency, and effectiveness of TRP's social media output.
• Timeliness and accuracy of FOH and car park screen content.
• Quality, accuracy, and effectiveness of marketing emails.
• Growth and engagement of TRP's online communities, measured through reach, responsiveness, and engagement metrics.
• Contribute to the success of production and organisational campaigns.
• Maintenance of TRP's digital asset library and archive and TRP website.
• Collaboration with Marketing Officers, Managers, and the Design Manager to ensure campaign and brand objectives are met.
• Contribution to TRP's social media community management, including participation in the out of hours on call rota.
• Proactive identification of risks, trends, and opportunities in TRP's digital activity, with recommendations for improvement.

As part of your application, please provide a link to examples or a portfolio showcasing video and photographic content you have created. These will be reviewed as part of the shortlisting process. If you have any questions about this requirement, or experience any issues uploading a link please contact the Recruitment Team at
?Person specification
We are committed to our core values of quality, diversity, creativity and collaboration. Everyone who works here, no matter what their function in the team, is expected to deliver their job and work with colleagues bearing these values in mind.
In addition, for this role, we hope to find someone with the following attributes:
Quality:
Taking pride in achieving excellence. We take responsibility for and pride in what we do, recognising each other's good work. We set consistently high expectations and ensure that everyone has the skills to achieve excellence.
Collaboration:
Valuing each other in the way we work, communicate and spend time together: We communicate regularly with each other, listening to and understanding people's needs. We value and respect the relationships we have with colleagues and partners, and we celebrate shared successes.

• A higher-level qualification relevant to the post and at least 3 years' experience in a similar role OR equivalent experience.
• Excellent verbal and written communication skills, including the ability to adapt to different audiences, channels, and purposes
• Exceptional content creation skills in both video and photography
• Strong understanding of digital trends and the social media landscape and management
• Experience of developing results focussed content ideas in response to audience insight
• Ability to work accurately and effectively under pressure
• A high standard of office IT competence and standard creative software and kit

• Proven ability to develop and maintain positive working relationships with internal teams, and external partners
• Ability to generate a stream of creative ideas collaboratively with wider departments
• Able to use their own initiative and work as part of a team
• Flexible working approach, willing and able to support the needs of the organisation
• Able to understand the needs and ways of working of multiple teams and work collaboratively with them to achieve shared goals

Creativity:
Being imaginative in everything we do: We use our knowledge, experience and judgement to explore doing things differently. We aim to empower everyone in the organisation to adopt a flexible, open-minded and imaginative approach.
Diversity:
Embracing the diversity among our people and community: We embrace and value difference and individuality treating everyone as equally important. Together we are stronger and more effective.

• A creative storyteller
• Experience of developing marketing campaigns that change and adapt based on the audience/genre/budget
• Can contribute to the development and implementation of communication strategies and campaigns
• Ability to spot opportunities to tell stories in creative ways
• Good problem-solving skills
• Able to prioritise campaign objectives in a fast-paced environment and deliver activity to schedule.

• Able to work with a wide variety of colleagues from senior staff to casual employees
• Able to consider the needs of a variety of audiences, and adapt approach accordingly
• Culturally aware and able to act with empathy, tact and diplomacy.

We're here to talk! We're available to speak to you before you make your application so, if you're not quite sure if your skills match the role, want to talk about how flexible working could support you, or just check any of the details in this advert please do email us via with the subject line 'Senior Marketing & Content Officer'.
As the largest and most well-attended regional producing theatre in the UK, we present diverse productions on our three stages: The Lyric, The Drum, and The Lab. With a regional audience of over 2.1 million, we employ over 300 dedicated staff, including leading artists and craftspeople, and attract over 300,000 annual audience members.
Theatre Royal Plymouth is a registered charity, inspiring a lifetime of creativity for audiences, artists and participants throughout Plymouth and the wider region. As the principal home of performing arts in the South West, we engage and inspire many communities, creating memorable experiences for people from all backgrounds.
We do this by creating and presenting a breadth of shows on a range of scales, with their extensive creative engagement programmes, by embracing the vitality of new talent and supporting emerging and established artists, and by collaborating with a range of partners to provide dynamic cultural leadership for the City of Plymouth.
Theatre Royal Plymouth, Royal Parade, Plymouth, PL1 2TR
01752 267222

Skills Required