Job Description

Are you ambitious, a team-player and driven to deliver a first-class service to our customers?

If so, you could be just who we at Waylands Automotive are looking for!

Waylands is a successful and growing motor retail group, with 15 representation points across the Thames Valley and the M4 corridor, extending into South Wales.

What is the role?

We are looking to recruit a Senior Marketing Executive to join our team. The Senior Marketing Executive is a core member of our Group marketing team, responsible for owning the marketing activity for a number of our brands and locations. The post holder is entrusted with ensuring that we are compliant with manufacturer marketing mandates, whilst developing tactical, localised marketing plans to support achievement of our objectives, in collaboration with our general management teams.

The Senior Marketing Executive should be well versed in a wide range of marketing channels, and take ownership of their own development, ensuring that they are up to date with the latest advancements in digital marketing and new and innovative ways of targeting, in order to bring solutions to operational challenges and opportunities.

Role and Responsibilities

To deliver highly targeted and commercially robust marketing plans that support our achievement of the sales and aftersales objectives. To regularly review marketing performance, report on ROI, and make recommendations on how to refine activity to deliver improved results. To provide a consultative approach to our general management team, identifying how marketing activity can support them in capitalising on opportunities within our territories. To liaise with the marketing teams at our manufacturer partners to ensure that all marketing mandates are met, and that we are working collaboratively to achieve our objectives. To work with our supporting marketing agencies to develop industry leading customer communications. To extract data from our DMS and CRM Systems based on agreed parameters to enable campaign execution. To ensure that best practice in relation to the management of customer records is adhered to.

About you

Strong interpersonal and communication skills. Good organisational, planning and time management skills. Ability to relate to stakeholders at all levels, both within the business and externally. Logical and critical problem-solving ability. Command of the English language with excellent attention to detail.

Experience

Experience of marketing campaign planning and KPI reporting. Previous involvement with campaign budget planning. Previous involvement with creating content in highly regulated industries. Working knowledge of Financial Conduct Authority (FCA) regulations. Experience within the motor industry.

Qualifications

Educated to A level or equivalent, ideally in Business Studies, Marketing or a related discipline. CIM qualification.

Salary, Hours and Benefits

40 hours, Mon-Fri 8:30-5:30 Salary is dependent on experience. 31 days holiday per year (including Bank Holidays) Benefits platform with employee support programme Discounted rates of vehicle parts and servicing Opportunities for training and career progression Contributory pensions scheme for eligible staff Life insurance of 3 x salary

Why Waylands?

Waylands are an independent family-owned car dealer. Our company value "our people are at the heart of our success" was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you're interested in learning more, we'd love to receive your application.

Job Type: Full-time

Pay: Up to 35,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Company pension Employee discount Enhanced maternity leave Enhanced paternity leave Health & wellbeing programme Life insurance Work from home
Schedule:

Monday to Friday
Application question(s):

Do you have more than 3 years experience in marketing?
Licence/Certification:

Driving Licence (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Bristol BS34 6FE

Reference ID: B/SME/VH