Job Description

Vacancy No

VN2376

Location City

Multiple (Non-London)

Location Country

United Kingdom

Job Title:

Senior Marketing Executive, Factual

Reports to:

Marketing Lead

Department

: Marketing

Location

: Leeds or Manchester

Job Grade:

P2

DEPARTMENT DESCRIPTION

Channel 4 is here to create change through entertainment.



This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film - and our day-to-day roles at Channel 4. It's the impact that we have on the UK. It's why we exist. It's why many of us work at Channel 4. Our vision is what each of us is striving to achieve on screen and off screen; in Bristol, Glasgow, Leeds, London, Manchester and across the UK. Our vision is to represent unheard voices, challenge with purpose, and reinvent entertainment. Since Channel 4 was created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector and producing award-winning marketing.



This is an exciting time to join Channel 4 as we work towards our Fast Forward strategy, building upon our strong track record for digital innovation and accelerating our digital and streaming growth.

JOB PURPOSE

As a Marketing Executive you are here to develop marketing campaigns for our new, scale up and returning shows. Raising awareness and converting this awareness to views both on linear and streaming.



A Marketing Executive working in the campaigns team will typically manage a certain genre and be responsible for developing a mix of marketing campaigns; from promos that sit across our owned media estate all the way through to bigger campaigns with large paid media budgets.

KEY RESPONSIBILITIES

Will be focussed on a specific genre (e.g. Factual / Reality / Drama) and will be dedicated to making brilliant campaigns for shows in this genre, creating strong relationships with the commissioning department to enable quick turnaround. Will act as part of a team to be a pivotal contact with internal stakeholders and will coordinate multifunctional teams, to deliver multiple promo campaigns in a timely way. They will need to ensure strong communication and strategic alignment across all teams as well as with external production companies. They will work together with the Head of Marketing and the genre Marketing Lead to also create award winning paid media campaigns. Supporting priority shows with paid media, influencer, press and organic social plans. Will have a good audience understanding for the show concept, thoroughly understanding the insights from hooks and barrier research and working with the Marketing Lead to evaluate where any extra understanding is needed. Will develop strong creative judgement and will develop knowledge in inspiring and briefing creative teams, working directly with the campaigns planner. Will also have strong analytical skills and a meticulous eye for detail when tracking the campaign from multiple sources. We like to spot opportunities in how to further support shows in series.

ESSENTIAL EXPERIENCE AND SKILLS

Technical and professional skills

Proven marketing experience (broadcast, client or agency). Clear and demonstrable passion for both TV and marketing. Understanding of the role of marketing within Channel 4 and a good knowledge of the Channel 4 network. Strong project management skills. A good understanding and knowledge of social media. Good relationship building and communication skills. Energy, passion, confidence and commitment.

Autonomy/judgement/decision making

Strong creative judgement. Ability to assess and critique marketing ideas against campaign objectives. Able to manage upwards.

Relationship Management (Internal, External, 3rd parties)

Develop strong relationships with 4creative and Commissioning. Be the first port of call for promo marketing queries. Excellent communication skills.

Business Impact/Strategic Perspective

Awareness and commitment of the Marketing team's wider objectives and role within the organisation. Awareness of commercial objectives.

Basic salary per annum starting from

35,000.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

28 Jul 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk