Job Description

The Knowledge Exchange Group delivers timely public policy conferences and training events each year across the Westminster Insight, Policy Insight Wales and Holyrood Insight brands. Our audiences and topics span central and local government, emergency services, HR and Diversity, health and social care and professional skills development.

We are seeking a

data-driven and proactive Senior Marketing Executive

with strong expertise in email marketing, CRM management and contra deal negotiation.

Role Overview

As Senior Marketing Executive, you will lead on delivering high-performing, data-led B2B marketing campaigns, with a core focus on

email marketing, CRM optimisation, segmentation and list building

. You will also support broader marketing projects, manage key supplier relationships and provide team oversight when the Campaign Marketing Manager is absent.

Key Responsibilities

Email Marketing & CRM Ownership

Lead on the planning, build, segmentation and deployment of all email campaigns for assigned events.

Manage and optimise the CRM/database, ensuring accuracy, consistency and continual improvement. Develop advanced segmentation strategies to enhance targeting and conversion. Build detailed mailing lists using demographic, behavioural and thematic data. Monitor and improve email deliverability, list health and engagement metrics. Create and maintain automated and triggered email journeys. Analyse campaign performance and apply insights to enhance future campaigns.

Marketing Project Work & Operational Support

Liaise with key external suppliers (e.g., platforms, advertising partners, designers) to ensure smooth and timely delivery of marketing assets. Manage customer-facing email inboxes, ensuring swift, accurate and professional responses and escalating where necessary. Organise and negotiate contra marketing deals with speakers, partners and stakeholders to increase campaign reach. Support and coordinate social media activity for assigned events, including scheduling posts, drafting content and monitoring engagement. Assist in maintaining consistent brand standards across websites, email templates and campaign assets. Undertake additional marketing projects such as database categorisation, website updates, branding initiatives or process improvements.

Campaign Management

Deliver comprehensive multi-channel campaigns for approximately four conferences/training courses each month. Develop detailed event marketing project plans and campaign timelines. Build and update event web pages with accurate, engaging content. Manage partnerships with associations, media and directories. Oversee advertising placements across digital and print channels. Ensure all campaigns are delivered within budget and meet deadlines.

Reporting & Insight

Produce detailed campaign reports including email analytics, engagement patterns, delegate conversion and ROI. Present insights during board meetings. Recommend data enrichment, CRM improvements and workflow enhancements.

Team Support & Leadership

Provide day-to-day guidance to junior marketing team members as required. Act as the senior point of contact and oversee the marketing team in absence of Campaign Marketing Manager. Support the Head of Campaign Marketing with departmental priorities and process improvements. Foster collaboration with production, sales, sponsorship and operations teams.

Skills, Experience & Attributes

Essential

Degree or equivalent experience. Minimum

18 months

-

2 years' B2B marketing experience

, ideally in events or professional training. Demonstrable expertise in CRM management (e.g. Microsoft Dynamics 365) and high-volume email marketing (e.g., Dotdigital, constant contact, etc). Strong understanding of data segmentation, list management and analytics. Confident working with large databases, filters and structured data. Excellent copywriting skills for email, web and digital content. High level of IT competency, including Microsoft Office, excel, and CRM systems. Strong organisational skills, able to manage multiple deadlines and projects simultaneously. Analytical, detail-oriented, proactive and able to take initiative. Supportive team player with strong communication skills.

Desirable

Experience with Adobe Pro, Canva or similar design tools. Familiarity with SEO, digital analytics, or marketing automation. Experience managing external suppliers or leading data/CRM improvement projects.
Job Types: Full-time, Permanent

Benefits:

Casual dress Company events Company pension Flexitime Work from home
Ability to commute/relocate:

London SE1: reliably commute or plan to relocate before starting work (required)
Experience:

Email marketing: 2 years (preferred) Events: 2 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person