Job Description

Introduction: Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are seeking a highly skilled, results-driven Senior Paid Search Marketing Executive with an analytical mind that can plan, build, launch and optimise paid search marketing campaigns to drive new subscriptions to The Economist. The role will be based in London and will report to the Head of Paid Search.
Accountabilities:
In the role you will be expected to:

• Ensure the paid search team hits its weekly/monthly/quarterly and annual subscription targets
• Assist with media agency management, communication and monitoring of key paid search KPIs (subscriptions, registrations and clicks to Economist.com content)
• Support the Head of Paid Search and take ownership (where required) in the planning, execution and measurement of our paid search campaigns; briefing media agency and working closely with internal stakeholders to ensure that all deadlines are met and campaigns are launched on time
• Brief campaign asset requirements into our copywriting and/or design teams in a timely and clear manner
• Outline the agency and The Economist\xe2\x80\x99s weekly tasks & prioritisation as needed
• Ensure activity is implemented on time and to budget
• Ensure the media agency deliver timely campaign reports through daily and weekly status updates
• Attend weekly status meetings and contribute your insights
• Manage ad copy refresh and review workflows: reviewing asset performance and providing recommendations for new assets; submitting new assets in the approval cycle; amending ad copy where required and ensuring best practices are followed
• Review regularly performance of keywords, as well as other account settings (segments, extensions, locations etc.), and provide recommendations for optimisations
• Perform regular health checks (eg. URL redirections, ad copies, internal reporting via FCX and other platforms) as well as campaign screenshots for our creative repositories
• Ensure our paid media channels are properly tracked via conversion tracking and goal completions in our analytics platforms
• Ensure the correct landing pages, UTM coding, prices and offers are us
• Compile results for global campaigns and use local expertise to provide additional insight into performance
• Process invoices and ensure campaign costs are accurately allocated in \xef\xac\x81nance trackers and that the \xef\xac\x81nance engines are updated each month.
• Identify direct competitors\xe2\x80\x99 best practices & rogue competition in key markets
• Implement audience insights from internal research within our campaigns
• Keep up-to-date with search engine innovations, reports and betas
• Strive for constant innovation and creativity; be an active participant in brainstorming sessions within the team by contributing your ideas and insights

Experience, skills and professional attributes:
To succeed in the role you must have:

• Experience as a paid search specialist either client side or agency side
• Proven experience having programmed and monitored paid search performance-led campaigns, and delivering on ROI or CPA-focused objectives
• Experience with multiple campaign types, eg. Search, Performance Max, Shopping and YouTube, is preferable
• Experience with third party/bid management tools a plus
• Proven experience in delivering marketing campaigns for consumer acquisition (subscription / e-commerce) a plus
• Experience in either of the following industries is ideal: publishing, news, telecommunications, entertainment, media, tech
• Strong agency management skills (from brie\xef\xac\x81ng to day-to-day management) are preferable
• Excellent reporting, numerical and analysis skills
• Experience of multi-country and/or multi-region campaign planning, analysis and reporting
• Organised and analytical approach to tasks and take pride in problem-solving
• Proactive and have the ability to manage priorities and meet deadlines
• Good communication, presentation and negotiation skills
• A team player who is \xef\xac\x82exible and committed to reaching team goals and targets
• Cross-cultural sensitivity and the ability to perform effectively in an international environment
• Keen interest in current affairs and keep up-to-date with global news
• Act as a key face for The Economist when dealing with creative and media agencies

You will be able to demonstrate the following competencies:

• Advanced knowledge of Google Ads (at least Google Ads Fundamentals and Search Advertising), Google Analytics, and Bing Ads
• Desirable knowledge of (certi\xef\xac\x81cations would be a plus):

• Advanced knowledge of Excel, PowerPoint, Google Suite (Docs, Slides etc.)
• Experience with analytics, tracking, attribution and bid management technologies (Google Analytics, SA360, Google Data Studio, Tableau)