Job Description

Senior Marketing Executive

35,000 per annum o Full-Time o Sutton Coldfield (Birmingham)

Victoria House Clinic - Luxury, Doctor-Led Cosmetic Clinic

Victoria House Clinic is a luxury, CQC-registered cosmetic surgery, laser, and aesthetics clinic in the heart of Sutton Coldfield. Led by UK-trained Consultant Plastic Surgeons and an experienced nurse-led team, we specialise in natural, confidence-enhancing results paired with exceptional patient experience.

We are looking for a highly organised, creative, and proactive Marketing Executive / Marketing Manager to join our growing clinic. This is a hands-on role perfect for someone who thrives in a fast-paced environment, loves content creation, and wants to make a measurable impact.

Ideal Candidate

You're creative, proactive, ambitious, and comfortable owning the entire marketing function. You love content creation, enjoy analysing data, and can balance strategic planning with hands-on execution. You're excited by beauty & aesthetics and want to build a standout career in this industry.

The Role

Reporting directly to the Clinic Directors, you will be responsible for driving brand awareness, enquiry growth, and patient bookings across all clinic services -- including cosmetic surgery, laser hair removal, tattoo removal, injectables, and skin treatments.

This is an end-to-end marketing role covering strategy, execution, content creation, campaign planning, and performance tracking.

Key Responsibilities

Content Creation & Social Media

Plan, film, and edit daily Instagram Reels, Stories, and posts Capture in-clinic content: treatments, staff, patient journeys (with consent), before & afters Manage the full social media calendar with consistent brand voice Write engaging captions aligned with ASA guidelines Produce high-quality imagery and short-form videos

Paid Advertising & Performance

Plan and execute Meta and Google Ads campaigns for surgery, laser, and skin Manage monthly marketing budgets (500-1000), optimising spend for best ROI Analyse ad performance and lead quality, adjusting campaigns as needed Create landing pages optimised for conversions and AI search visibility

Website Management & SEO

Update and optimise treatment pages for SEO (Wordpress, Yoast, Search Console, page rewrites) Write keyword-optimised blogs for surgery, injectables, laser hair removal, and tattoo removal Improve rankings for key terms such as "laser hair removal Birmingham" Support AI visibility through structured content and snippet-friendly copy

Email Marketing

Build and send weekly email newsletters (Mailchimp) Create automated flows for enquiries, consultations, follow-ups, and promotions Write clear, empathetic, high-converting email copy Segment and nurture audiences across clinic services

Campaign & Brand Management

Plan and deliver monthly promotional campaigns Create in-clinic posters, digital screens, and promotional materials Maintain consistent luxury branding across all platforms Develop and manage marketing calendars, launch plans, and seasonal campaigns

Clinic Growth & Lead Generation

Track enquiries, conversions, and key KPIs across services Analyse booking trends and recommend where to focus marketing spend Support growth of high-performing treatments such as neck lifts, blepharoplasty, and laser campaigns Work closely with clinical practitioners to develop content and highlight expertise

Operational & Administrative Support

Manage WhatsApp, email, and phone enquiries when required Support with diary optimisation and patient communication during campaigns Coordinate reviews, before & afters, testimonials, and patient stories

Skills & Experience Required

2+ years' experience in marketing, ideally in aesthetics, beauty, medical, or wellness (preferred but not essential) Experience using Canva, Instagram, Meta Business suite, META Ads, Wordpress & Mailchimp (essential) Strong experience creating Instagram-style video content Knowledge of Meta Ads Manager & Google Ads (basic to intermediate) Confident copywriter -- social, email, and long-form Understanding of SEO best practices Creative eye and excellent attention to detail Highly organised with ability to manage multiple projects Comfortable working independently and taking initiative Familiarity with AI tools for marketing (preferred) Comfortable filming surgical procedures, including close-up footage where blood, incisions, and medical detail may be visible. (Full training on consent, safety, and clinic protocols will be provided.)
What We Offer

Upto 35,000 annual salary DOE Full-time role, onsite in a beautiful luxury clinic Creative freedom and autonomy Opportunity to work with a doctor-led, CQC-registered cosmetic clinic Supportive team environment A role where your ideas genuinely influence clinic success
Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Benefits:

Company pension Employee discount On-site parking
Application question(s):

Are you comfortable filming clinical and surgical procedures, which may include blood or close-up medical detail? Are you confident using Wordpress to update website content? Are you confident using Canva to create marketing materials, social media posts, and promotional assets? Are you confident using Meta ads to create campaigns and generate leads and enquiries?
Experience:

Marketing: 2 years (required)
Work Location: In person