Job Description

Job Summary

We are seeking an experienced and dynamic Senior Marketing Executive to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role offers an opportunity to work on innovative campaigns across various platforms, utilizing cutting-edge tools and analytics to optimize performance. The Senior Marketing Executive will play a pivotal role in shaping our marketing direction, managing campaigns, and collaborating with cross-functional teams to achieve business objectives.

Duties

Develop and execute comprehensive marketing strategies across digital, print, and social media channels. Manage SEO efforts to improve website visibility and organic search rankings. Oversee social media marketing campaigns on platforms such as Facebook, LinkedIn, and Instagram. Implement multichannel marketing initiatives integrating email marketing, content marketing, and advertising sales. Create engaging content for blogs, websites (WordPress), email campaigns, and advertising materials using copywriting skills. Utilise marketing automation tools to nurture leads and streamline campaign workflows. Analyse campaign performance using Google Analytics, Google AdWords, and other analytics tools to inform decision-making. Coordinate product management activities including market research, competitive analysis, and campaign planning. Manage advertising budgets for digital (Google Ads) and print advertising campaigns. Collaborate with sales teams to align marketing efforts with sales goals (B2B marketing). Maintain proficiency in Canva for designing promotional materials.

Skills

Proven expertise in SEO, social media marketing, digital marketing, and performance marketing. Strong knowledge of marketing automation, market research for content creation. Experience with WordPress, HTML coding basics, and website management. Proficiency in Google Analytics, Google AdWords, LinkedIn Campaign Manager, Facebook Advertising, and marketing automation platforms. Excellent copywriting skills with the ability to craft compelling messages across channels. Ability to analyse data effectively to optimise campaigns and demonstrate ROI. Strong research skills to identify market opportunities and customer insights. Effective project management skills with the ability to handle multiple campaigns simultaneously within budget constraints. Experience in B2B marketing strategies and product management processes. This role is ideal for a strategic thinker with a passion for innovative marketing solutions who thrives in a fast-paced environment dedicated to achieving measurable results through creative campaigns and data-driven insights.
Job Type: Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Enhanced maternity leave Enhanced paternity leave Free fitness classes Gym membership Health & wellbeing programme On-site parking Paid volunteer time Private dental insurance Private medical insurance
Work Location: In person