Job Description

Purpose of the role:
As Senior Marketing Manager - Bars, you will have end to end ownership of the marketing strategy for Bars, responsible for driving marketing activity across online and offline channels, as well as managing a team of one.
Your role will be to create and execute market leading F&D proposition, RTV, campaigns, activations/promotions, PR and digital campaigns to drive sales, footfall, volume, dwell time and repeat visits within Bars, responsible for the brand identity and evolution.
The role will work closely with Operations Directors, marketing and sales teams, commercial teams and other key internal and external agencies and suppliers.
Key Responsibilities:

• Project Management. End-to end governance, communication and delivery of market leading campaigns and tactical projects which are aligned to the annual Brand Plans.
• Brand Development. Ensure Bars don't become out-of-date or irrelevant for the market-place by using a "never stand still" approach. You will use consumer trends, competitor activity and market opportunities to inform your decision making and update the Brand DNA documents accordingly.
• Brand Partnerships. Be curious to investigate collaborations between our brand/formats and key suppliers/ charities/other brands to increase our exposure into new markets and in turn drive brand relevancy
• F&D Proposition . Supply briefs to the Food and Drink menu development in Bars, including Pre-Booked Sales packages.

• Smart categry management t ensure we have the relevant range and that we are optimising customer spend
• Menu Engineering. Yu will execute the strategy for moving out of/less reliant on discounting across all formats whilst retaining value for our customers and building sales during occasions that under-index on the heatmaps. As well as Revenue Generation via suppliers
• Cmplexity Management manage and evlve solutions to reduce complexity across the business
• Central campaigns & Key date activity. You will create and ensure execution of the annual campaign & activity calendar to ensure there's always a compelling reason to visit agreed as part of the annual planning process
• 360 Digital Campaigns: Ensuring all marketing activity has a 360 digital marketing approach which encompass websites, emails and social. Management of organic social as well as website campaigns and email campaign content.
• Ops Board Reporting. Weekly and monthly reports will be generated by you order for the Marketing Director highlight key opportunities and risks within your brand/format
• Operations Engagement. Work closely with the Operations team to deliver all brand/format activity ensuring clear communications and engagement.
• Stakeholder synergy. Work with key internal and external stakeholders to develop plans in line with Brand objectives. You will need to work closely with these teams to manage and monitor timings effectively and ensure key deadlines are communicated fully.
• Channel & Agency Management. Fully optimise the use of multiple marketing channels and agencies to drive awareness and engagement. You will ensure robust KPI management of the key agencies associated with the brand.
• Team Development. Work with the Head of Marketing to build a clear career path for each member of your team.
• Budget Management. Overall accountability for budget will sit with the Head of Marketing. Senior Marketing Managers will be responsible for ensuring all activity is in line with budgets set

Skills, Experience & Qualifications:

• Strategic thinking in developing formats and brands
• Experience of managing a team
• Highly driven and passionate
• Efficient & organised day-to-day
• Respected team player
• Completer finisher and multi-tasker
• Creative and innovative thinker
• Good communication & presentation skills
• Calm and agile in a fast-paced environment
• Strong commercial acumen and numerical skills
• Ability to translate emerging market trends & competitor activity into our own business
• Digital Skills across websites, social, email and apps
• Desirable Marketing qualification such as MBA, diploma or CIM
• Preferable experience in the hospitality sector

What's in it for you?

• 25 days annual leave
• Annual Leave Purchase Scheme
• Pension
• Vitality Healthcare
• Opt in dental insurance programme
• Annual bonus scheme
• The Stonegate discount card offering discounts across our managed estate
• Online benefits portal offering discounts across the High Street and other retailers

At Stonegate Group, we're proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at .
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. Please contact hrsupport@stonegategroup.co.uk.
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