Job Description

Description

We are seeking a highly skilled and experienced Marketing Manager to join the UK's largest creative community of artists and home of cultural innovation, Somerset House. You will work with our Head of Marketing & Audiences to lead and execute our marketing strategies, driving brand growth and business performance focusing on Live Events and ticketed programming. The ideal candidate will have a proven track record in creating and implementing successful marketing campaigns across multiple channels both online and offline, managing budgets, and leading a team.

What we are looking for:

Lead on the planning and execution of multi-channel marketing campaigns for our ticketed live events (Skate) and exhibitions (Wayne McGregor Infinite Bodies).

Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales, drive customer acquisition, conversion, and retention, and maximise revenue while building brand awareness

Work closely with ticketing and visitor experience teams to optimise pricing, promotions, and audience communications, ensuring sales targets are met and exceeded.

Support brand and campaign storytelling by developing compelling value propositions and audience-focused communications that clearly articulate why and when to book.

Analyse market trends, customer insights, sales data, and competitor activity to identify opportunities for growth, upsell, and cross-sell across the event portfolio.

Monitor campaign performance in real-time and produce post-campaign analysis, making data-led recommendations to improve ROI, conversion rates, and customer loyalty.

Ensure creative, content, and digital teams are fully aligned to campaign strategies and timelines, enabling content that directly supports ticket sales objectives while enhancing brand engagement.

Manage and report on marketing budgets for ticketed events, ensuring efficient spend and clear returns on investment.

Collaborate with internal stakeholders, including live events, development, commercial, and visitor experience teams, to ensure campaigns are integrated, on-brand, and aligned with organisational goals.



Build and maintain relationships with external partners, agencies, media outlets, and cultural collaborators to amplify ticket sales, extend reach, and grow new audiences.

Skills, knowledge & expertise required for the role:

Experience

:

Minimum of 5+ years of experience in marketing within events, arts & culture or ticketed experience-based organisations. Proven track record of driving ticket sales and conversion-focused campaigns across a portfolio of events or experiences. Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement. Experience in leveraging both online and offline channels to deliver measurable impact on ticket sales and audience development. Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.

Skills

:Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies. Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines. Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions. Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership. Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration. Growth mindset - keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends. Passionate about arts and culture, with a belief in the power of live experiences to inspire, connect, and reshape society.

Benefits to working at Somerset House

Mental Health & Wellbeing

Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed Mental health support and guidance from our in-house trained Mental Health First Aiders Hybrid working based on having 3 days in the office per week (pro rata if part-time)
Contribution towards eye tests and glasses Trust life insurance scheme We offer winter flu vaccination vouchers


dependent on the needs of the role

Holiday

Enhanced annual leave - 25 days plus bank holidays (pro rata)

- Birthday leave - additional day leave
- Celebration day - to celebrate anything of your choice

Other Leave

Sick leave - 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service) Emergency dependent care - option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service) Enhanced maternity pay

Benefits

8% employer pension contributions, no employee contribution required
Option for salary sacrifice Season ticket loan Cycle to Work scheme

Discounts, offers and free stuff

The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites Discounts in Somerset House cafes and restaurants Discounts with various high street retailers and restaurants Discounts to local leisure centres


following 3 months of employment

About Somerset House Trust

Somerset House hosts the UK's largest and most exciting creative community right in the heart of London, and are always looking for new talent to join our team. We welcome 3 million annual visitors to share our unique combination of cultural events, the creative industries and history. This mix informs and powers our programme and organisational culture, making us a singular, compelling and inclusive place to visit and work.



Somerset House is actively anti-racist, you can read about our Anti-Racism Pledge and the action we're taking here. We are working hard to ensure our people, our onsite community and our sector reflect, represent and include all of society.

Our Commitment to Anti-Racism, Diversity and Inclusion:

Somerset House is open to all, and we value everyone's unique skills. Somerset House Trust is an equal opportunities employer and is committed to championing equality, diversity, and inclusion in our workplace. We are committed to equal opportunity and encourage applications from all qualified individuals. We do not discriminate on the basis of age, disability, gender identity, race, religion, sexual orientation, or socioeconomic background.

Where candidates are equally qualified, we will seek to prioritise diversity to help us increase representation across the creative economy and the Trust.

We anonymise all job applications to help avoiddiscriminationin the initial screening stage of our recruitment process. This reinforces our commitment to focusing on the skills and qualifications of all applications from the start.



We're committed to creating an inclusive recruitment process. Please let us know if there's anything we can do to help you perform at your best. We're open to adjusting our process to accommodate your needs please email people.team@somersethouse.org.uk.




The Trust reserves the right to close a job before its application deadline.



Please only apply if you have the right to work in the UK; the Trust cannot currently offer sponsorships.

Somerset House Trust operates a hybrid working model which does not allow employees from working outside the United Kingdom