Job Description

About us

Locals.org is a social platform that provides creators with tools for building, engaging, managing, scaling and monetising their communities.

About the role

Mission:

Drive sustainable growth by acquiring paid users, primarily creators, and growing their communities through strategic marketing initiatives. Own and optimise web-based acquisition funnels, paid media, influencer partnerships, and social campaigns to build a scalable, efficient user growth engine.

Desired outcomes:

Drive Creator Acquisition:

Organise and lead performance-driven user acquisition campaigns to bring in 3,000 paid creators by December 2025, focusing on scalable, efficient paid channels.

Launch Influencer Growth Engine

: Develop and execute a repeatable TikTok Ambassador Playbook, resulting in 10 million+ impressions and high engagement from creator communities.

Establish Creative Production Pipeline:

Set up and run a continuous creative production process from ideation to launch, delivering fresh ad assets weekly to support growth campaigns across channels.

About You

You are a growth-driven marketing strategist with a proven track record of acquiring users at scale, especially within creator ecosystems. You combine creativity with performance thinking and thrive in a fast-paced, collaborative environment where priorities can shift quickly.

Core Competencies

Strategic Planning

You design and execute high-impact marketing strategies aligned with Locals.org's mission and ambitious growth goals.

Paid Media Expertise

You're confident managing and optimising paid campaigns across

Google Ads, Meta, and TikTok

, always aiming for maximum ROI and scale.

Creative Production Management

You lead the full creative lifecycle - from briefing to testing to scaling, ensuring strong storytelling, brand consistency, and performance.

Web Funnel Optimisation

You continuously improve web-based funnels to convert interest into action, using both qualitative insights and data-driven experimentation.

Influencer Marketing

You know how to identify, onboard, and activate influencers and ambassadors to create authentic, high-impact campaigns.

Analytical Thinking

You're skilled at identifying valuable audience segments, evaluating campaign performance, and adjusting strategy based on insights.

Cross-Functional Collaboration

You work seamlessly across product, growth, design, and sales--bringing others along and making sure marketing efforts are deeply integrated.

Fluent English

Benefits

Work from anywhere: fully remote, hybrid, or on-site in Warsaw. It is up to you! Flexible paid time off. We coordinate with each other to make sure work and play find a healthy balance: Annual care allowance for health&wellness and educational purposes Workplace setup budget if you are based outside Warsaw Open culture and freedom to come up with fresh ideas and initiatives
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